TheeDigital > Portfolio > ImagineOptix

ImagineOptix

Custom Web Design and SEO for an AR & VR Optics Tech Company

Let’s Work Together

 60% increase in direct visitors
 15% increase in pages per session
 40% increase in average session duration

TheeSummary

ImagineOptix is the pioneer of patterned liquid crystal optics and the world leader in innovative solutions for optical and photonics challenges across a wide range of industries.

This cutting-edge tech company needed a website that reflects their commitment to innovation and is completely responsive to all desktop and mobile devices. This new site accomplishes those goals while also opening a critical communication pipeline between them and their tech-savvy customers.

TheeChallenge

After years of using their previous website, ImagineOptix needed our help to organize years of content to create a better user experience for their customers.

They needed a website that not only featured the latest in web technologies such as SVG animations, augmented and virtual reality graphics, but it was also essential to perform well on search engines not just locally, but across the globe.

TheeResults

Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective manufacturing clients seeking to implement their LCD optics for AR and VR products. The new homepage emphasizes that ImagineOptix is different than other tech companies offering technologies that are not available with any other company.

Custom WordPress Development on AppleWatch

Custom WordPress Website

Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective manufacturing clients seeking to implement their LCD optics for AR and VR products. The new homepage emphasizes that ImagineOptix is different than other tech companies offering technologies that are not available with any other company.

With pages demonstrating various uses for their product and details on just how their technology works, this site has shown dramatic improvements in not only growing their audience, but also keeping them on their website longer with engaging content.

Mobile Friendly Web Design

Mobile-Friendly Design

As technology advances it’s more important than ever to design websites that look amazing and function flawlessly on mobile devices. With a large tech-savvy audience, ImagineOptix needed a site that will be viewed on a wide range of digital devices.

A truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential technology partners.

Tech Company Design Strategies

Restructuring a Cluttered Website

Over time, the existing ImagineOptix website had become a dumping ground for random content and the issue was compounding as more content was added. The process was unsustainable and was hurting not only user experience, but site ranking as well. Through well-thought-out planning and organization, the TheeDigital team created an organization structure that will allow for future growth.

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