Sninski & Schmitt’s previous web design did not highlight any of their unique and best-in-class services. In addition, patients would complain to Drs. Sninski and Schmitt that it was difficult to navigate and scared away new and curious customers with a byzantine interface and a dearth of information on the available services. In addition, the old site was not well-optimized for Sninski & Schmitt’s optimal keywords, meaning that it did not rank well and struggled to get in front of consumers. All of these various factors combined to make Sninski & Schmitt’s old website ineffective at either getting new customers or retaining old ones.
Sninski & Schmitt’s old website was also not updated to the latest design best practices. This meant that the site was not mobile responsive, and was not designed in a way to maximize user experience and engagement. Combined with the unintuitive layout, this weakness in design meant that users were discouraged from spending time on the website, thereby denying Sninski & Schmitt an opportunity to prime visitors for conversion into patients.
TheeDigital’s dental web design and dental SEO experts first started by working with doctors Sninski and Schmitt to discover what it was they wanted most out of their website. After working with the dentists, our plan was set.
First, we did a responsive website redesign that focused in on the local dentist’s goals, specifically relating to ease of navigation and well-written, SEO-friendly content. We maintained their preferences for a blue and white branding scheme, but reworked the site to make it easier for users to access contact forms and find patient documents.
After the website launched, our expert dental marketers did not stop there. We continued to work with the doctors to make sure that his content contained custom messaging for his target markets. This involved writing service pages that reflected Sninski & Schmitt’s dedication to quality dental services and adding new location pages as events warranted.