Transit & Level has been selling a wide range of surveying equipment and supplies for over 35 years. Headquartered in Cary NC, Transit & Level has offices in Charlotte, NC and Beaumont, TX. Each location is equipped to sell equipment and supplies, assist with set up and calibration, perform ongoing service and repairs. They even offer rentals on certain types of equipment.
Transit & Level’s old website was clunky to navigate, looked out-dated, and did not offer true Ecommerce capabilities.
Since Transit & Level offers a wide range of products in various product categories, the navigation and site architecture was working against them. Users were unable to easily find the products they were looking for which resulted in missing out on a huge amount of revenue.
The out-dated look of the website left visitors wondering if the company was credible enough to even earn their business. Plenty of visitors left the website for a competitor, unconvinced of Transit and Level’s competitive advantages.
Even if a visitor was able to find the product they were looking for, they could not purchase the product. Instead, they were expected to call or email a representative for assistance. While many of their products require some consultation before purchase, it’s reasonable to assume this lack of Ecommerce functionality also resulted in missed revenue.
Our team knew right from the start that the navigation was crucial to the success of the new Ecommerce website. The wide range of product categories, products, and options demanded a navigation that was above-and-beyond what you see on the competitor’s websites. Our solution was always visible “super-nav” that blends the Ecommerce experience with the navigation itself. Instead of the traditional “click — wait for page load — click — wait for page load — click — wait for page load” experience, this super-nav allows visitors to quickly find and view the products that they’re looking for.
Using WordPress, our development team was able to create a stunning design that was easily optimized to attract customers seeking construction equipment and supplies.
The website is optimized for the smartphone and tablet experience to allow visitors to easily navigate the website on whatever device they’re using.
Our team went above-and-beyond in the Ecommerce experience as well. As mentioned, the number of options, add-ons, accessories and related products are numerous and complex with many dependencies. By configuring an additional WordPress plugin our team was able to enable Transit and Level to offer these options directly to their customers without always requiring them to call or email into a representative.
With so much technology in today’s society, having a responsive website is an absolute must. TheeDigital ensure their sites not only display properly on every browser type, but also on every portable device as well.
The term “thumb friendly” refers to the way a mobile user navigates a site. The navigation links and buttons must be easy to see, and more importantly… must be able to be tapped using just the thumb.
With so much of Transit & Level’s traffic coming from mobile devices, this was priority number one for our design team.
Product Descriptions and Upsells for WooCommerce
Our goal was to create an easy-to-use Ecommerce website for Transit & Level, but we also wanted to be certain that the user experience for their customers was the key to their sales and growth as a company.
One of the features on the new site it detailed product descriptions and the ability for customers to not only know what they’re buying, but also see additional items that they might want to buy as well.
This not only helps with increasing revenue, but also keeps the customer happy as well. There’s possibly nothing more frustrating than buying a product and then realizing that you might need supplies or something additional.