Search Engine Optimization and Paid Search Marketing for a Local Glass Company
Glass Solutions is a leading provider of glass repair, replacement, and installation services in the Triangle area of North Carolina, specializing in both residential and commercial projects. Backed by a strong online reputation, the company’s SEO and PPC efforts have consistently driven increased website traffic and delivered year-over-year growth in new leads.
We redesigned their website with a strong focus on SEO and user experience, optimizing the site architecture by adding new pages, blog content, and updated sitemaps. In parallel, we launched a targeted PPC campaign to generate immediate leads while implementing a long-term SEO strategy aimed at improving organic search rankings over time.
TheeChallenge
The previous website performed well but didn’t align with the client’s evolving focus on expanding their commercial glass division. To support growth in the new construction sector, the client aimed to showcase a more sophisticated image that appeals to contractors, architects, and developers. The new site needed to highlight their expertise in complex commercial glass projects and establish them as a leading provider in the commercial construction market.
TheeResults: 79% Increase in Traffic
Following a strategic website redesign and the rollout of targeted SEO, PPC, and social media campaigns, Glass Solutions experienced a 79% increase in overall website traffic. The integrated approach also drove a 21% rise in organic conversions, a 75% boost in PPC leads, a 37% increase in total conversions, a 22% decrease in cost per conversion, and a remarkable 221% increase in social media conversions.
These results reflect the success of a streamlined digital strategy focused on visibility, user experience, and lead generation.
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76% Increase in Website Traffic with Website Redesign
Following the launch of the redesigned website, a coordinated https://www.theedigital.com—combining search engine optimization (SEO), Google Ads pay-per-click (PPC), and targeted social media campaigns—delivered outstanding results. Year-over-year traffic surged by 76%, climbing from 54,066 to 95,323 total visitors.
This significant growth highlights the powerful impact of a well-executed website design driving online visibility and engagement.
80% increase in Organic, Social Media Marketing, and PPC Leads
After implementing targeted SEO, refined social media strategies, and optimized PPC campaigns, the website experienced a remarkable 80% increase in leads across all channels. Enhanced site speed, mobile responsiveness, and conversion-focused design played key roles.
These improvements significantly boosted user engagement and visibility, resulting in measurable growth in Organic, Social Media Marketing, and PPC performance.
Ready to Elevate Your Lead Generation Strategy
If you’re looking to transform your web design with a custom SEO,social media marketing and PPC campaigns, TheeDigital can help bring your vision to life. Fill out the form below or give us a call at 919-341-8901 to start planning your success.
