Custom Web Design, SEO and Branding for a Construction Supply Company
TheeSummary
Federal Doors (formerly Hollow Metal & Hardware, Inc.) supplies high-quality commercial metal and wooden doors and windows to the Fayetteville and Raleigh areas since 1991.
As new owners to this business with a long history, they came to TheeDigital asking us to not only create a new WordPress website, but to also rebrand their business with a new name and identity that better fit their market.
Working closely with the staff at Federal Doors, the team at TheeDigital helped brainstorm business names, and created a logo that will help them stand out from their competition.
TheeChallenge
Federal Doors (formerly Hollow Metal & Hardware, Inc.) supplies high-quality commercial metal and wooden doors and windows to the Fayetteville and Raleigh areas since 1991.
As new owners to this business with a long history, they came to TheeDigital asking us to not only create a new WordPress website, but to also rebrand their business with a new name and identity that better fit their market.
Working closely with the staff at Federal Doors, the team at TheeDigital helped brainstorm business names, and created a logo that will help them stand out from their competition.
TheeResults
Using WordPress, our development team created a dazzling design that was easily optimized to become a lead-generation magnet that stands out from their competitors. Our designers also created a logo brand that will stand the test of time.
Custom WordPress Website
By creating an easy-to-use WordPress site for Federal Doors, this not only means that the site is optimized to attract new customers, but it’s also super easy for the client’s staff to maintain and update to keep the site new and fresh for a good user experience. This speed and optimization also make the site rank high with search engines that will help build new customers.
Thumb-Friendly Mobile Website
With so much technology, and so many different portable devices, it was TheeDigital’s “mobile-first” philosophy that made us stand out from other web development companies.
The term “thumb-friendly” design refers to the ability to navigate a website using a thumb to scroll and click while holding a mobile device with one hand. This site accomplishes that by providing large buttons and easy-to-read navigation items.
Easy-To-Use Contact Forms
We ensured that conversions would be strong by creating a way, on every page, for clients to communicate with the Federal Doors team. This not only gives prospective clients an easy to get questions answered, but also facilitate a better user experience by instilling confidence and providing superior customer service.
Custom Website Features
During conversations with the staff at Federal Doors, we learned that many clients don’t properly measure door and windows which causes frustration and delays with customers. We developed a page, that appears in the main navigation that gives detailed instructions on the proper way to measure for replacement. Having the proper-fitting door or window not only makes a customer happy, but will also likely leads to repeat business going forward.
Custom Logo Design
TheeDigital designers created a timeless, strong brand for Federal Doors. Their new logo is patriotic and symbolic of the work they do providing hollow metal doors and windows to one of their largest clients, our United States Military. Our team provided this client with color and black and white versions in many formats, including vector. Vector files are important because of their ability to be enlarged infinitely without any loss of quality.
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