Voted Best Dentist in Fuquay-Varina, Hamby Family Dental Center is a locally-owned family dental practice offering comprehensive, high-quality dental care from bi-annual checkups and preventative care to complex restorative and cosmetic treatments.
As a long-time digital marketing client, Hamby Family Dental Center sought to strengthen its online presence and differentiate itself from large corporate and franchise dental practices.
By achieving top placement in organic search results through a fully optimized website, Hamby Family Dental Center experienced a significant surge in new patient inquiries—ultimately reaching the point where the practice needed to cap new patient intake due to demand.
TheeChallenge
As Hamby Family Dental Center continued to grow, the practice needed its online presence to keep pace with an increasingly competitive local market. Corporate and franchise dental offices were expanding throughout the area, often dominating search results with large marketing budgets and generic messaging. For a locally owned dental practice, simply appearing in search results wasn’t sufficient—the practice needed its messaging to be clear and authentic.
The challenge was to ensure that when potential patients searched for dental care in Fuquay-Varina, Hamby Family Dental Center was not only easy to find but clearly differentiated. The practice wanted its website, content, and online channels to reflect the same level of trust, consistency, and personal care patients experience in-office. The goal was to continue growing the patient base by improving search visibility and online engagement, without losing what makes the practice personal and locally rooted.
TheeResults: Patient Capacity Reached – New Patient Enrollment Temporarily Closed
Using WordPress, our development team was able to create a stunning design that focused on their greatest need, a mobile-friendly design that could inform existing and attract new patients. The new homepage is well organized, easy to ready, and was designed for speed and efficiency on mobile devices. The change resulted in a noticeable increase in Hamby Family Dentistry’s mobile traffic.
TheeDigital has been wonderful to work with! From the very beginning they have been there to guide us, keep us up-to-date on what’s working and what isn’t. Whether by phone call or a personal visit to our office, we know they are there to make our website top notch! We have worked with them for a number of years and have never been disappointed!
TheeDigital focused on improving Hamby Family Dental Center’s visibility for local, high-intent dental searches in Fuquay-Varina. Rather than relying on generic dental SEO tactics, the approach emphasized localized optimization, clear service messaging, and search results that reflected the practice’s patient-first reputation. Core service pages were refined, local signals were strengthened, and performance was continually monitored. This helped the practice stand out from corporate competitors while supporting steady growth in new patient inquiries.
New, Optimized Blog Content Added Twice Per Month
Two optimized blog posts were published each month to address real patient questions and highlight the practice’s approach to care. Content was written to be informative and accessible, not promotional, helping patients understand services before ever stepping into the office. Each post supported SEO goals while reinforcing the practice’s local, relationship-driven identity. This consistent content strategy improved organic visibility and long-term engagement.
Weekly posts on Facebook and Google Business helped Hamby Family Dental Center maintain an active, trustworthy local presence. Content focused on practice updates, patient education, and visibility in local search results, rather than generic social media promotion. Regular posting supported calls and appointment requests directly from search and social platforms. This approach reinforced brand recognition and complemented the practice’s broader SEO efforts.
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