ROI Calculators for SEO and PPC
Return on investment (ROI) is a financial ratio that measures the profit generated from investments. In the context of digital marketing, it’s the increased profit gained from your SEO efforts or the increased business resulting from your paid ads.
We’ve developed two calculators below to help you forecast the ROI of SEO and PPC to determine a monthly budget that makes sense for your business.
Example
Scenario 1
Scenario 2
Scenario 3
Monthly Cost of Investment
Monthly Organic Users
User Conversion Rate
# Expected Leads
Cost per Lead
Lead Closing Conv Rate
# Expected New Customers
Cost per Customer
Customer Lifetime Value
(1 new customer)
(1 new customer)
Expected Lifetime Value of New Customers
Your ROI
Example
Scenario 1
Scenario 2
Scenario 3
Monthly PPC Fee
Monthly PPC Spend
Total Monthly PPC Investment
AVG Cost Per Click
Total Paid Visits
Visitor Conversion Rate
# Expected Leads
Cost Per Lead
Lead Closing Conv Rate
# Expected New Customers
Cost Per Customer
Customer Lifetime Value (1 new customer)
Expected Lifetime Value of New Customers
Your ROI
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