Irons & Irons Law Firm
WordPress Website for a Fast Growing, Multi-Location Law Firm
TheeSummary
Irons & Irons P.A. is a premier family law firm in Greenville, NC, led by Attorney, Gib Irons and Ben G. Irons, II. They, along with their team of attorneys and professionals, are dedicated to providing comprehensive legal services in the areas of divorce, education law, child custody, and more as well as personalized counsel and the highest quality of representation.
While Irons & Irons P.A. is a leading family law firm, their previous website didn’t reflect their expertise and professionalism, nor did it offer them the opportunity to stand out as a legal authority in the Greenville area.
TheeDigital built their new website on WordPress and created a unique, highly customized design that made it easy for prospective clients to find the information they needed. This design, combined with the ongoing SEO and digital marketing efforts of TheeDigital’s marketing pros, led to Irons & Irons, P.A. seeing higher search engine rankings, more traffic, and a substantial increase in leads.
TheeChallenge
The law firm’s previous website was created by a company that focused on template websites for lawyers and law firms. The website’s design aesthetic did not represent Irons & Irons’ high-quality brand very well. Although it was a responsive website, Attorney Gib Irons felt he needed a new website that was not only beautiful, but mobile-friendly, more visible on search engines, and optimized for capturing leads. He felt that his website wasn’t helping to drive leads for his business and was tired of investing in a website that was not optimized for conversions.
TheeResults
By implementing a mobile-first design and improving their mobile load time, Irons and Irons P.A. was able to provide a better user experience and drive repeat traffic. Our best-in-class SEO strategies and better lead capture methods led to a 300% increase in conversion rate and 152% increase in organic leads. The increased caseload generated by online leads has allowed Irons & Irons to hire two additional attorneys and open a second location. They hope to continue to expand thanks to increase leads coming from their website.
Custom WordPress Website
Using WordPress, our development team was able to create a high-converting website that attracts prospective clients searching for legal services from a mobile device. The new website loads quickly and allows for easy navigation from a mobile device, reducing the website’s bounce rate and generating new leads. With client reviews, individual landing pages for each of their legal areas, and an online payment portal, current and prospective clients can find what they are looking for in just a few clicks from their mobile device.
Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!
Contact Forms for Improved Lead Generation
A “Contact Irons and Irons” form is located on the Contact page, making it easy for prospective clients to inquire about services and schedule a consultation. This enables the website to act as a lead generation tool, turning it into a valuable asset to success.
Their “Client Intake Forms,” are also available on the website, saving time and making it easier for clients.
New Legal Blog for Search Engine Optimization
The WordPress blogging feature allows articles to be published that share knowledge, offer valuable advice, and helpful tips for website visitors. This helps promote Irons & Irons, P.A. as an authority for family law litigation in Greenville. It also serves as a tool for building the firm’s trust and credibility with prospective clients.
Customer Reviews to Build Credibility
Great on reviews are a “must have” for law firms. We integrated Irons & Irons P.A.’s website with Bird Eye Reviews to collect, manage and share reviews from real clients. This integration syncs with Google Reviews and automates the process for requesting reviews.
Payment Portal for Easy Payment Collection
Irons & Irons P.A. can now collect payments faster than ever thanks to their newly implemented LawPay WordPress integration. This custom payment page allows clients to pay their invoices from their computer, cell phone, or tablet. All payments are accepted in compliance with ABA and IOLTA guidelines.
Phone Call Tracking and Analytics
Irons & Irons P.A. uses a CallRail integration to track who is calling and how their leads found them online. This service allows them to connect and engage with potential clients and improve their conversion rate of inbound calls. They can also sync data with Google Analytics to measure the efficacy of their marketing efforts across multiple channels.
2x increase in new leads
A “Contact Irons and Irons” form is located on the Contact page, making it easy for prospective clients to inquire about services and schedule a consultation. This enables the website to act as a lead generation tool, turning it into a valuable asset to success.
Their “Client Intake Forms,” are also available on the website, saving time and making it easier for clients.
Faster Mobile Load Time
Faster load time on all mobile devices was imperative when plans for a new website were discussed. So much of this law firm’s organic traffic was coming from these devices, and we were able to deliver speeds that were 14% faster than with their previous site.
Want to Improve Your Web Presence?
Fill out the form below or give us a call at 919-626-8921 to get started.
