Having been in business for over 35 years, ETA’s website had grown to be outdated and needed a major update. The design of the site did not accurately communicate the eminence and stature of the long-established company.
The decades old company relied on a website that was primarily composed of images to deliver their message and portray their business online. Unfortunately, this practice counteracted any SEO value that ETA would have built up from the age of the domain. So, it was important that ETA’s new website be designed with the added value of marketing and searchability.
Not only did the old website utilize outdated web design practices, which led to poor user experience, little optimization for search engines, and virtually zero chance to compete with responsive, mobile sites. ETA also had another separate website. This second website presented problems like user confusion and drastic decreases in SEO impact.
ETA’s challenges required a special kind of web design agency. They didn’t just need a beautiful website — they needed a partner that could help solve their digital challenges, such as being able to easily manage and update the website. ETA needed a web design team to guide them on best practices, and who could bring all the pieces together to compose a compelling story in the level of distinction that ETA has as an opacity and smoke school authority.
To give ETA a competitive edge online, we decided to build their new website on the content management system, WordPress. This would allow the ETA team to easily update their website as they continued to grow.
We worked hand-in-hand with their team to merge their two sites into one while creating a cutting edge design they would not only be search engine friendly but easy to navigate. Allowing their perspective clients to easily find and signup for their classes from a desktop, tablet or mobile device.
TheeDigital strategized how to have ETA’s second website play nicely and make sense with their original site. Taking user experience and visitor flow into account, TheeDigital made it so that ETA could still use the important content on the secondary website, without it taking away from the official website.
As a leading opacity authority and smoke school provider, ETA has many functions, all of which needed to be organized and adequately presented on the new website. Better tools and features were integrated into WordPress to allow for custom usability, such as allowing users to find the next smoke class near them. The new website also enabled ETA to house things like…
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