Seci Construction Inc., a family-owned roofing and construction company based in Clifton, New Jersey, has built a reputation for quality workmanship since 1973, specializing in siding along with roof repairs and replacements. When SECI approached TheeDigital, their existing website no longer reflected the high standards of their work. The site felt outdated, lacked visual appeal, and didn’t support their sales goals.
They approached our web design agency to redevelop their site into a fast, modern, and professional website that would make a strong impression on prospective clients— and for marketing with SEO to ultimately generate more leads.
TheeChallenge
Before partnering with TheeDigital, SECI Construction was held back by an outdated website that no longer reflected their craftsmanship or legacy. It lacked visual appeal, didn’t support their sales goals, and failed to attract the traffic and leads they needed. SECI wanted a modern, high-performing website they’d be proud to share with prospects—one that looked professional and delivered real results. SECI also needed a strong digital marketing and SEO foundation to help get the new website off the ground and start attracting qualified leads in their highly competitive regional market.
Design of the WordPress Website
TheeDigital custom-designed websites start with a wireframe—a black-and-white sketch that defines layout and content hierarchy. This allows our team and the client to align on content priorities, user flow, and functionality before visual design begins.
For this project, it was important to highlight the quality and scope of their work; the new website features a gallery to showcase past work and adds a service area map to support local visibility and user experience.
Built on WordPress, SECI’s new website is fast, modern, and aligned with their brand. It highlights their services, showcases past work, and offers a clearer path for prospects—giving them a digital presence they’re proud to share.
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Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective students seeking IT certifications and careers in IT. The new homepage drives home that My Computer Career is focused on helping their students do more than just get IT certifications, they are putting them on a path to success.
With graduate testimonials, career path information including projected growth and income, and clear links to their programs and career services, prospective students can find the information they need to make a confident decision regarding their future.
Roofing & Siding Copywriting & SEO
As part of SECI’s broader digital strategy, TheeDigital provided SEO-focused copywriting to better showcase their roofing and siding services while laying the foundation for long-term search visibility. Clear, keyword-optimized service content was developed to support both user experience and lead generation goals. With SEO in place from the start, SECI’s new site is built to attract qualified traffic and position them for continued growth online.
Interactive features
We wanted to improve user engagement and better communicate key information, we implemented two interactive elements on Seci’s new website. A project gallery allows prospective customers to browse past roofing and siding work visually, reinforcing credibility and craftsmanship. We also added an interactive service area map, helping visitors quickly confirm if SECI serves their location—streamlining the lead qualification process and improving overall user experience.
Time for a New Website and Effective Lead Generation Program?
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