Towards the end of winter in the Raleigh, NC area, much pool installation work must stop due to weather conditions. Prestige Pool’s fantastic craftsmanship already earns them a healthy volume of work throughout the year, but they were unhappy with the way work dwindled down towards the end of the year, right before this downtime begins.
They needed the right targeted marketing boost to bring in more local pool building jobs even through the end of this period. With some expertise and strategy from TheeDigital, they ended up surpassing their goals during the busy season, seeing their desired growth towards the start of downtime and are having their busiest year ever, booking well into the next year.
Prestige Pools needed more qualified, local leads to fill the empty space in work. They needed to show local searchers they were the team to trust for their pool work. To do this, our team took a double arrowed approach by creating custom Instagram posts as well as reworking the website’s content, adding in more Search Engine Optimization elements optimized for local search in the business’ desired area.
Instagram posts acted to stir interest by highlighting their beautifully built pools. As part of their SEO tactics, new and updated keywords were implemented to expand search reach.
Since joining forces with TheeDigital, the Prestige Pools website has seen a 135% increase in homepage clicks, 119% increase in new users from organic search and 118% increase in total site traffic. They are now ranking even better than ever for keywords and have plenty of work to keep them busy up to the beginning of their downtime plus, as mentioned earlier, they’re now booked out far into the next year even.
With much of their traffic coming from mobile devices, it’s important to choose a company that knows how to create content that can easily be viewed on all mobile devices and that is also thumb-friendly so readers can easily see the site’s content.
It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to clients that are in need of creating an amazing backyard experience with a new swimming pool.
Infusing Content With SEO Elements
To help bolster local search, their new SEO strategy included optimizing content to garner more qualified traffic for local area searches. This approach helped Prestige increase their desired service area bookings in 1 year.
On top of that, TheeDigital created new blogs, providing informative and authoritative content. This is favorable in the eyes of search engines and not only can assist in ranking, but also provides readers a way to recognize Prestige’s true expertise, placing them as a preferable choice for pool installation.
Custom Social Media Marketing
In order to build trust and facilitate engagement with more current and potential customers, TheeDigital worked to enhance Prestige’s presence on Instagram. Custom posts are regularly posted and often include images of pool construction in progress and the final versions of the finished pool project as well.
This keeps Prestige Pools top-of-mind to followers and creates discoverable content for Instagram searchers using related local pool-themed hashtags. It also allows the opportunity for post sharing, potentially putting the Prestige brand in front of even more local eyes.