North State Resurfacing has been building, resurfacing and repairing tennis, basketball and other sporting surfaces since 1990. They needed to improve their current, outdated website that wasn’t mobile responsive, that also needed to have the navigation organized.
TheeDigital met with Mike to get acclimated to his business and discover the shortcomings of the current website and discuss the goals for the new and improved site.
At the top of the list was creating a completely responsive Ecommerce site that would allow them to automate their sales process and follow the sale from start to finish and also make accounting easier for them.
The new website accomplished this and more, while also feature a beautifully design site that provides a smooth user experience to potential and returning clients.
As you can see at left, the old North State Resurfacing site was outdated, lacked any design, and contained an archaic navigation structure that was unorganized and difficult to navigate for both new and existing customers.
They desperately needed a new website that would convey their dedication to providing unparalleled experience in creating or resurfacing a quality activity surface.
The old site also offered no way to sell any of the many physical items they offer to their consumers.
Having a new site that could visually highlight their previous work and better organize their content would pay dividends in improving their conversion rates.
Using WordPress, our development team created a stunning website that was easily optimized to attract prospective customers seeking to resurface a tennis, basketball, or pickleball court. The new homepage clearly defines North State Resurfacing as the expert in court resurfacing.
Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective customers and retain existing ones.
The benefits of having a website built on the WordPress platform are many, but among them is the ease of editing, adding, and maintaining your own content. TheeDigital trained North State Resurfacing’s staff shortly after their site went live, and they didn’t have any prior HTML skills and neither will you.
By adding new content, and keeping your site up to date not only helps grow your site traffic, but also helps improve your Google site rankings.
Today’s technology is vast and abundant. So much of our society uses mobile devices to access the internet, which means that having a responsive website is imperative. Being responsive means more than just displaying differently and adapting to every browser type and width. It must also loads quickly, have easy easy-to-fill-out contact forms, and offer an intuitive layout.
The development team at TheeDigital takes a “mobile-first” approach to web design. Among other things, this means making buttons and links larger so they can be easily navigated by only using a thumb. It’s attention is detail like this that separates us from other web development companies.
With WooCommerce, it’s easy to have an online store. And, it’s not only easy for customers to find and buy merchandise, but it’s even easy to create and manage inventory from the seller’s standpoint. No need to have any programming background or HTML experience. TheeDigital gave North State Resurfacing all the training they needed to add, edit and manage their own Ecommerce store. Did we mention that it’s easy?
Pay Per Click Advertising
North State Resurfacing was seeking to drive sales and and boost online conversions, and teamed with marketing staff at TheeDigital whom specializes in pay-per-click (PPC) advertising to accomplish this feat.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad. Although this process sounds relatively simple, doing this successfully requires time and effort, and the hiring of a marketing company, such as TheeDigital, with a proven track record of navigating PPC.