Fan Man Achieves 37% Increase in Conversions Month over Month
37%
Increase in conversions MoM
59%
In Search Impressions on Google
36%
Higher Engagement Rate
SEO and PPC for a Raleigh Home Services Company
Fanman, Inc is a home energy efficiency company and provides quality installation and repair of attic fans and attic ventilation systems in North Carolina, and South Carolina. The owner decided that investing in his website was the best way for him to stay ahead of his competitors and be seen by more potential customers.
Now, thanks to an updated, optimized website and the addition of pay-per-click advertising, the business is being seen more than ever, and its busy season starts sooner.
While the previous website said everything it needed to say about the business, it was outdated and did not work well across mobile devices.
The presentation of the content didn’t match the professional appearance the business was known for.
TheeResults: 36% Higher Engagement
With an upgraded website and precision-tuned SEO and PPC campaigns, the business now reaches more homeowners earlier in the season—generating stronger engagement and a steady flow of high-intent leads. It reflects a scalable foundation built to support continued expansion in a competitive home services market.
Targeted SEO Drives 27% Increase in Overall Organic Users
After implementing targeted SEO, refined social media strategies, and optimized PPC campaigns, the website experienced a remarkable 21 increase in organic traffic.
26% increase in Search Impressions MoM
The website experienced a remarkable 26% increase in Google search impressions month over month.
This was due to improvements in site structure, on-page SEO, a targeted pay-per-click strategy and keyword targeting that enhanced the site’s visibility for high-intent search queries.