TheeDigital > Portfolio > Fan Man

Home Services Company Achieves 226% Increase in Total Website Users with SEO

Search Engine Optimization and PPC for Fan Man

27% Increase in Organic Users

26% More Google Search Impressions M-o-M

36% Higher Engagement Rate (April 2024 vs. 2025)

Fan Man

Industry:

Home Services

Services:

About Fan Man

Fanman, Inc is a home energy efficiency company and provides quality installation and repair of attic fans and attic ventilation systems in North Carolina, and South Carolina. The owner decided that investing in his website was the best way for him to stay ahead of his competitors and be seen by more potential customers.

Now, thanks to an updated, optimized website and the addition of pay-per-click advertising, the business is being seen more than ever, and its busy season starts sooner.

TheeChallenge

While the previous website said everything it needed to say about the business, it was outdated and did not work well across mobile devices.

The presentation of the content didn’t match the professional appearance the business was known for.

TheeResults: 36% Higher Engagement

With an upgraded website and precision-tuned SEO and PPC campaigns, the business now reaches more homeowners earlier in the season—generating stronger engagement and a steady flow of high-intent leads. It reflects a scalable foundation built to support continued expansion in a competitive home services market.

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21% Increase in Organic Traffic

Targeted SEO Drives 27% Increase in Overall Organic Users

After implementing targeted SEO, refined social media strategies, and optimized PPC campaigns, the website experienced a remarkable 21 increase in organic traffic.

26% increase in Search Impressions MoM

The website experienced a remarkable 26% increase in Google search impressions month over month.

This was due to improvements in site structure, on-page SEO, a targeted pay-per-click strategy and keyword targeting that enhanced the site’s visibility for high-intent search queries.

Get a Modern, Effective Website and Optimize Your Online Presence

If you’re looking to transform your web design with a custom SEO and PPC campaigns, TheeDigital can help bring your vision to life. Fill out the form below or give us a call at 919-341-8901 to start planning your success.

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