Custom Web Design with Digital Marketing for a Metal Buildings Manufacturer
National Metal Buildings
National Metal Buildings has been building quality steel structures for decades. They handle everything from small storage sheds to massive commercial warehouses, serving farmers, business owners, and homeowners across the country. These folks know their stuff when it comes to metal buildings – they’ve got the experience and the reputation to back it up.
The problem? Their website was stuck in the past. It looked outdated, didn’t showcase their work properly, and definitely wasn’t bringing in the leads they deserved. They knew they needed help to get their digital presence up to speed with their actual business expertise, so they came to us for a complete website overhaul.
TheeChallenge
National Metal Buildings came to us with a website that was doing more harm than good. The site looked like it hadn’t been updated since 2010, and navigating it was a challenging. Potential customers couldn’t find what they were looking for, and forget about actually buying anything online – there was no way to do that.
Here’s a company with an awesome reputation and great products, but their website made them look amateur. They were losing business to competitors who had better online presence, even though National Metal Buildings offered superior quality. They needed a website that actually matched their expertise and could turn visitors into paying customers.
Design of the WordPress Website
TheeDigital custom-designed websites start with a wireframe—a black-and-white sketch that defines layout and content hierarchy. This allows our team and the client to align on content priorities, user flow, and functionality before visual design begins.
The Results: Complete Digital Transformation
National Metal Buildings is now a competitive force in the digital marketplace, giving them a significant advantage and establishing their website as a powerful revenue-generating tool that continues to drive sustainable business growth.
Is Your Website Ready For A Redesign?
Fill out the form below or give us a call at 919-341-8901 to get started.
Digital Transformation
Our comprehensive approach delivered exceptional results that exceeded National Metal Buildings’ expectations. The new website successfully transformed their digital presence, converting casual browsers into qualified leads and customers through strategic design elements, optimized user flows, and compelling copy that spoke directly to their target audience’s needs.
Custom Web Design & Development
We created a modern, professional website that combined striking visual design with robust WordPress and WooCommerce functionality.
We built a scalable WordPress site with custom post types and a complete WooCommerce e-commerce solution, transforming it from a lead-gen site to a full online store. The new design highlights products with high-quality visuals and intuitive layouts, while custom configurators let users set building specs and see real-time pricing.
Copywriting
Our copywriting strategy addressed the unique challenges of the metal buildings industry, where customers often need extensive technical information before making purchasing decisions.
We developed compelling copy that balanced technical accuracy with accessibility, making complex building specifications understandable to various audience segments. The content strategy included detailed product descriptions, educational resources about metal building applications, and trust-building testimonials and case studies. We also created persuasive landing page copy that addresses common objections and guides visitors through the decision-making process, resulting in significantly higher conversion rates across all key pages.
Time for a New Website and Effective Lead Generation Program?
Ready to transform your manufacturing business with a high-converting website? Contact us today to discuss how we can help you achieve similar results to National Metal Buildings. Let’s work together to create a digital presence that drives real business growth and positions you as an industry leader.
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
