Digital Marketing & PPC for a Online Wig Shop

Women’s Wig Shop

Industry:

Ecommerce

Services:

TheeSummary

Women’s Wig Shop is an online retail store focused exclusively on high quality wigs, wig accessories and apparel. They came to TheeDigital in 2019 looking for a marketing partner to help them expand their national footprint and grow their ecommerce store revenue on a modest budget.

Head by a dynamic advertising strategy, TheeDigital saw a 8X return on advertising, 3X increase in user traffic and the average time on site doubled.

This is the Women’s Wig Shop Story.

TheeChallenge

The Wig Industry is a growing, highly competitive market that includes behemoths such as wigs.com, wigoutlet.com other other established online wig retailers. Trying to compete with their notoriety, established organic rankings and towering advertising budget would certainly be a challenge.

There wasn’t any pressure to complete directly with these large retailers, but TheeDigital wanted to hit the ground running.

theedigital ecommerce advertising case study

Thee Solution

If we were going to going to steal market share from the bigger players, we would need to establish ourselves quickly, make an impression and keep our customers coming back.

In order establish ourselves quickly, we knew we couldn’t primarily focus on organic growth. We needed to utilize search advertising and shopping campaigns to get to the top of SERPs . There, we can mix in with the big companies and, with quality keyword research and precise targeting, we can slowly start to grow our sales.

Women’s Wig Shop did the easy part. They made an impression to its customers with high quality wigs and exceptional customer service. Repeat customers would be crucial to creating a strong base with which to grow.

To keep our customers coming back, we established retargeting campaigns that reached multiple platforms including the hottest Google campaign, Performance Max and utilized Shopify’s drip campaigns on users that didn’t complete the checkout process.

Did it work? Read the results below…

TheeResults

Our targeted ad strategy worked. We quickly established ourselves and over 4 steady years, Women’s Wig Shop has grown immensely. With a consistent advertising budget, we were able to achieve 8X return on our advertising budget, increase the customer return rate to over 20% and increase overall sales by 141%.

Quality content and a focused backlinking startegy has helped womenswigshop.com continuously move up in search rankings. Average monthly traffic has tripled and time on page has doubled. We are now seeing a much more engaged customer that buys more products and spends more money during each session.

Women’s Wig Shop continues to grow it market share and is fast becoming a player in the online wig industry.

womens wig shop increasing revenue chart thee digital case study

Finally, a dream of many generations of the IUPAC community has materialized. First “aesthetical” impression – BEAUTIFUL.

Lynn Soby
Executive Director,
IUPAC

I have enjoyed working with TheeDigital on multiple websites, everyone has been always professional and easy to work with.

Gabe Torres
Vice President
Eagle Carports

Everything looks fantastic, I cannot express how pleased we are with both sites (Strategic Systems and CEI). You all have done a fantastic job!

Picture of Anna Groblewski, Sales, Marketing and Events Coordinator for CEI - a custom web design client of TheeDigital

Anna Groblewski
Sales, Marketing and Events Coordinator
CEI – The Digital Office

TheeDigital designed our website for which they won an award. They have been great at getting content to our website that is timely, relevant and driving traffic to our site. All the staff have been a pleasure to work with, to offer helpful suggestions and to keep us informed.

Jeffery Cooper
CPA, Managing Member
Steward Ingram Cooper PLLC

Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!

Gib Irons
Attorney
Irons & Irons Law Firm

We hired TheeDigital to help us build our nonprofit organization’s site. They were extremely organized, responsive, and did an excellent job of bringing our vision to fruition.

Amanda West
Co-Founder/VP of Education
Empower All

Thanks to TheeDigital’s search engine marketing efforts we have been able to sustain high rankings on Google and provide better user experience.

Carson Thorn
Owner, C. E. Thorn, CPA, PLLC
Carson Thorn CPA

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