Online Wig Store Sees 7x Return on Budget Year Over Year with Targeted Advertising
Ecommerce Advertising and SEO for a Women’s Wig Shop Online Retail Store
TheeSummary
Women’s Wig Shop is an online retail store focused exclusively on high quality wigs, wig accessories and apparel. They came to TheeDigital in 2019 looking for a marketing partner to help them expand their national footprint and grow their ecommerce store revenue on a modest budget.
Head by a dynamic advertising strategy, TheeDigital saw a 8X return on advertising, 3X increase in user traffic and the average time on site doubled.
This is the Women’s Wig Shop Story.
TheeChallenge
The Wig Industry is a growing, highly competitive market that includes behemoths such as wigs.com, wigoutlet.com other other established online wig retailers. Trying to compete with their notoriety, established organic rankings and towering advertising budget would certainly be a challenge.
There wasn’t any pressure to complete directly with these large retailers, but TheeDigital wanted to hit the ground running.
TheeSolution
If we were going to going to steal market share from the bigger players, we would need to establish ourselves quickly, make an impression and keep our customers coming back.
In order establish ourselves quickly, we knew we couldn’t primarily focus on organic growth. We needed to utilize search advertising and shopping campaigns to get to the top of SERPs . There, we can mix in with the big companies and, with quality keyword research and precise targeting, we can slowly start to grow our sales.
Women’s Wig Shop did the easy part. They made an impression to its customers with high quality wigs and exceptional customer service. Repeat customers would be crucial to creating a strong base with which to grow.
To keep our customers coming back, we established retargeting campaigns that reached multiple platforms including the hottest Google campaign, Performance Max and utilized Shopify’s drip campaigns on users that didn’t complete the checkout process.
Did it work? Read the results below…
TheeResults: Boosted overall sales by 141%
Our targeted ad strategy delivered exceptional growth for Women’s Wig Shop. We achieved an 8X return on advertising investment, increased customer return rate to over 20%, and boosted overall sales by 141%.
Quality content and strategic backlinking tripled average monthly traffic while doubling time on page. This created more engaged customers who purchase more per session. Recent milestones include their best month ever (making over $26K) and a 30% year-over-year sales increase as Women’s Wig Shop grows into a significant player in the online wig industry.
I have enjoyed working with TheeDigital on multiple websites, everyone has been always professional and easy to work with.
Thank you to the whole team! The entire process went so smooth. Definitely way easier than any other website launch I’ve done in my career. And we genuinely appreciate your partnership and how much TheeDigital has stepped up to understand our organization and our business.
TheeDigital designed our website for which they won an award. They have been great at getting content to our website that is timely, relevant and driving traffic to our site. All the staff have been a pleasure to work with, to offer helpful suggestions and to keep us informed.
Finally, a dream of many generations of the IUPAC community has materialized. First “aesthetical” impression – BEAUTIFUL.
Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!
Thanks to TheeDigital’s search engine marketing efforts we have been able to sustain high rankings on Google and provide better user experience.
