Custom WordPress Design and Development for a Hospitality Company
TheeSummary
First Carolina Management (FCM) Hotels, a leader in hospitality development and operations, has excelled in managing, developing, marketing, and renovating franchise-affiliated hotels throughout the Southeast for over 30 years. Operating in North Carolina, Tennessee, Virginia, and West Virginia, FCM is renowned for superior customer service.
Despite their success, FCM realized the need to refresh their online presence to attract investors, franchise partners, top talent, and new leads. Impressed with our work for Parks Hotels, they turned to TheeDigital for a sophisticated, modern website. Their goals included enhancing the team section, creating appealing profile pages, updating the careers page, and adding an easily updatable portfolio section. FCM chose TheeDigital for custom WordPress design and development to achieve these objectives.
Awards:
TheeChallenge
First Carolina Management (FCM) faced significant challenges with their outdated website. They needed a complete redesign to update the careers page, create appealing profile pages, and enhance the team section to better highlight their leadership and attract new talent. Built over ten years ago, it lacked appeal to potential investors, franchise partners, and top talent.
While the old site included a portfolio, it functioned as a basic contact listing rather than a dynamic showcase of their impressive properties and past projects. They needed a complete redesign to update the careers page, create appealing profile pages, and enhance the team section to better highlight their leadership and attract new talent.
Design of Custom WordPress Website
At TheeDigital, our custom-designed websites start with a wireframe, a black-and-white sketch that outlines the homepage layout and prioritizes key elements. The project manager also develops a Creative Brief, which encompasses the needs and wants of our clients to put together an appealing design for them.
Once the wireframe is approved, our talented design team creates the first draft and collaborates with the client for refinements. We then proceed to the development phase, ensuring the final product meets all expectations. For First Carolina Management, this process included modernizing their careers page, creating a new team page, detailed profile pages, and a dynamic portfolio to showcase their properties and projects.
Homepage Wireframe
Homepage Design Mockup
Is Your Website Ready For A Redesign?
Fill out the form below or give us a call at 919-341-8901 to get started.
TheeResults
Custom WordPress Website
TheeDigital custom-designed a modern, client-focused website for First Carolina Management (FCM) to showcase their expertise in hospitality development and operations. The new site features updated careers, team, and profile pages, along with a dynamic portfolio section that highlights their impressive properties and projects.
Built on the user-friendly WordPress platform, the site allows for easy content updates. This redesign enhances FCM’s online presence, effectively communicating their high level of service and expertise to generate new leads, attract potential investors, franchise partners, and top talent.
Custom Portfolio
First Carolina Management Hotels was specifically looking to appeal to potential investors and franchise partners with a redesigned custom portfolio they could easily update on their own to showcase their properties. They specifically wanted the portfolio to provide more visibility, and a better user experience.
To better showcase their project portfolio , we created a custom project gallery. This feature allows potential Investors and Franchisees to easily browse past their properties highlighting their quality and professionalism, and range of services. Not only does this gallery enhance user experience and search visibility, but it allows them to stand out as an authority in the industry and provide high-quality information to people who need it.
Inspired to Redesign Your Home Service Website?
Fill out the form below or give us a call at 919-341-8901 to get started.
