Work with Our Google and Microsoft Certified PPC Experts
PPC advertising is one of the most effective digital marketing strategies to get your company in front of people looking for your products/services at the exact minute they’re searching.
With the right pay-per-click advertising company and strategy, you can drive more website traffic, higher quality leads, and ultimately, more customers.
That’s where TheeDigital comes in. As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.
What is PPC and How Does it Work?
PPC stands for pay-per-click, a model of internet marketing where advertisers pay a fee each time of their ads is clicked. In other words, you are buying visits to your site as opposed to “earning” those visitors via organic search.
While this may sound simple, it’s anything but. In order for ads to appear alongside the results on a search engine, advertisers cannot simply pay more than competitors to guarantee their ads show more frequently or prominently. Instead, ads are subject to what is commonly known as the Ad Auction. The Ad Auction is an entirely automated process that search engines use to determine the relevance and validity of advertisements appearing on their results page.
Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.
For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands”, may type these into a search engine to find retailers that sell this equipment. Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which ads display, and the order in which they appear. We can create and manage the following types of ads for your business:
Our PPC Management Services
We take a hands-on approach to creating and managing your ad accounts to ensure continuous improvement. We don’t “set it and forget it,” we are constantly looking for ways to improve your visibility, reduce costs, and drive more qualified traffic to your site and achieve the outcomes you are looking for. The end result is a higher conversation rate for your bottom line.
TheeDigital’s PPC campaign management services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
Benefits of Professional PPC Management Services
The Basics of Pay-Per-Click Advertising
Is PPC Right For My Business?
PPC can be beneficial for any kind of business. Regardless of whether you are a small business just opening up or a well-established large corporation, pay-per-click advertising can help you reach your goals by driving traffic and sales. Making sure to implement relevant keywords, compelling ad copy, and smart targeting are a few of the key ways PPC can be effective for your business.
How Can PPC Help My Business?
PPC can help your business in a variety of ways depending on what you are trying to accomplish. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business. On the flip side, if you are a large ecommerce retailer looking to drive sales, you can use shopping campaigns and target the entire US. This is where the PPC experts at TheeDigital come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.
Should I Invest in PPC or Search Engine Optimization?
We recommend both, but we understand that not all businesses have the budget to invest in both.
If you have a bigger budget, we recommend combining SEO with pay per click advertising. PPC puts your business at the very top of search results, allowing you to quickly begin seeing more clicks and customers while you wait for your SEO efforts to take effect (which can take weeks or months).
For clients with a smaller budget, we recommend search engine optimization. It ensures people will steadily find your business, leading to more clients and higher revenue.
What is Google Ads?
Google Ads is the most popular pay-per-click advertising platform in the world. Google is the most popular search engine, receiving approximately 3.5B search queries a day, giving advertisers the most exposure as far as search engine advertising is concerned.
Google Ads allow you to create and share ads (both desktop & mobile) via keyword bidding and audience targeting. You also have the opportunity to show beyond just search engine results. With Google, you have the ability to advertise across other Google properties (ex. Google Maps, YouTube), as well as via the Google Display Network and the Google Shopping Network, which has become an increasingly important space for ecommerce advertisers.
Types of Specialty PPC Campaigns
As of 2018, Google Shopping Ads drive 76% of all retail search ad spend, which in turn generates 85% of all clicks. This goes to show how incredibly important having shopping campaigns active are for ecommerce businesses.
Google Shopping ads generally have higher CTRs, generate more relevant and high quality leads, and have higher conversion rates/ROI than text ads. This is due to the fact that Shopping ads are more visually compelling, provide price comparisons within the network, and have better optimized landing pages for ecommerce.
Along with search and display campaigns, we also manage shopping campaigns, including Google Merchant Center creation, feed creation/management, campaign creation, and bid management.
Have you ever been online and noticed an advertisement that seemed mysteriously relevant to your recent browsing history? It’s not déjà vu, and it’s not magic. It’s called remarketing.
No matter how amazing your website is, the vast majority of your visitors are going to leave before making a purchase or submitting their contact information. With the help of our remarketing experts, you can bring these hot prospects back to your site with specialized ads that follow them after they leave. (Hint: If you are reading this, you’re definitely going to start seeing our ads now.)
Remarketing is arguably the most effective type of display advertising available because it allows you to target an audience that has already expressed a strong interest in your product or service by visiting your site. Remarketing ads keep your business fresh in their mind when they may otherwise forget about you.
While other display advertising methods may allow you to target by demographics or other customer profile traits, remarketing allows you to target based on recent behavior. Recent behavior is the strongest indicator of future behavior and we know how to leverage that information to get results!
Industries We Love
While we work with clients in a variety of industries, we have found a lot of success managing PPC campaigns for clients in these industries: