PPC advertising is one of the most effective digital marketing strategies to get your company in front of people looking for your products/services at the exact minute they’re searching.
With the right pay-per-click advertising company and strategy, you can drive more website traffic, higher quality leads, and ultimately, more customers.
That’s where TheeDigital comes in. As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.
What is PPC and How Does it Work?
PPC stands for pay-per-click, a model of internet marketing where advertisers pay a fee each time of their ads is clicked. In other words, you are buying visits to your site as opposed to “earning” those visitors via organic search.
While this may sound simple, it’s anything but. In order for ads to appear alongside the results on a search engine, advertisers cannot simply pay more than competitors to guarantee their ads show more frequently or prominently. Instead, ads are subject to what is commonly known as the Ad Auction. The Ad Auction is an entirely automated process that search engines use to determine the relevance and validity of advertisements appearing on their results page.
Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.
For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands”, may type these into a search engine to find retailers that sell this equipment. Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which ads display, and the order in which they appear. We can create and manage the following types of ads for your business:
Paid Search Advertising
PPC puts you in front of people searching for exactly what you have to offer.
Display Advertising
Spread your brand’s message across search engine results and third-party sites.
Video Ads
More people are watching video online than ever before. Put your business in front of them.
Remarketing Ads
Target people who have already visited your website with ads that keep your site in the forefront of their mind.
Shopping Ads
If you sell online, shopping ads should be part of your online marketing arsenal.
Gmail Ads
Coming soon.
Our PPC Management Services
We take a hands-on approach to creating and managing your ad accounts to ensure continuous improvement. We don’t “set it and forget it,” we are constantly looking for ways to improve your visibility, reduce costs, and drive more qualified traffic to your site and achieve the outcomes you are looking for. The end result is a higher conversation rate for your bottom line.
TheeDigital’s PPC campaign management services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- Remarketing
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
- Reporting
Google Ads Management
As a Google Premier Partner, we’re qualified by Google to improve Google Ads (formerly known as Google AdWords) campaigns and maximize ad spend. Our team has experience managing search, display, video, shopping, and remarketing ads through the Google Ads platform.
Microsoft Advertising Management
Paid advertising through Microsoft Advertising is not quite the same as Google Ads. Microsoft ad campaigns run on Bing, Yahoo, and other websites in the Microsoft Audience Network. While this PPC platform isn’t right for all companies, it can benefit a lot of businesses. TheeDigital’s pay-per-click experts can determine if Microsoft Advertising is right for your business and marketing goals.
Facebook Ads Management
Reaching an audience of roughly 2.7 billion people worldwide, Facebook has become an integral part of any internet marketing strategy. With highly granular targeting capabilities and specific goal creation, Facebook allows you to reach your target audience with ease.
