Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your business by putting you in front of the exact people searching for your products or services. The right campaign drives qualified traffic to your site within minutes.
PPC offers ample control over who sees your ad using specific keyword and location targeting, creating a measurable channel of reaching new prospects, while expanding your online presence to dominate over competitors in your market. This method of marketing allows you to maximize the return on your advertising spend (ROAS) and offers one of the highest ROIs in any form of marketing (digital marketing or otherwise).
As a Premier Google Partner, our Ads Certified Specialists have been helping clients create successful campaigns that include text ads, display ads, banner ads, and video ads since 2004, exhibiting expert care in utilizing ad extensions, targeting options, and bid strategies to maximize PPC performance across any industry or budget requirement.
Our PPC Management Services
TheeDigital’s PPC services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- Remarketing
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
- Reporting
Google Ads Certified
TheeDigital is a Premier Google Partner — we’ve mastered the techniques and best practices required by Google, and our Google Ads certified specialists implement them to optimize ad spend and campaign performance for our clients every day, from basic text ads to Google Shopping ads.
Bing Ads Certified
Paid search advertising on Bing is not quite the same as Google Ads. Bing Ads run through the Yahoo search engine, which is an often under-utilized tool that many businesses don’t consider. While it isn’t right for all companies, TheeDigital’s internet marketing pros can determine if Bing Ads are right for your campaign and will devise a winning PPC solution for your business.
Social Media Ads
Whether boosted posts on Facebook, LinkedIn campaigns, or Twitter advertising, TheeDigital’s social media experts are skilled at crafting campaigns that align with both your target audience and your budget while working with you to develop a social media marketing ad strategy that targets the social channels ideal for your brand and business goals.
Remarketing Campaigns
Have you ever been online and noticed an advertisement that seemed mysteriously relevant to your recent browsing history? It’s not déjà vu, and it’s not magic. It’s called remarketing.
No matter how amazing your website is, the vast majority of your visitors are going to leave before making a purchase or submitting their contact information. With the help of our remarketing experts, you can bring these hot prospects back to your site with specialized ads that follow them after they leave. (Hint: If you are reading this, you’re definitely going to start seeing our ads now.)
Remarketing is arguably the most effective type of display advertising available because it allows you to target an audience that has already expressed a strong interest in your product or service by visiting your site. Your remarketing ads are keeping your business fresh in their mind when they may otherwise forget about you.
While other display advertising methods may allow you to target by demographics or other customer profile traits, remarketing allows you to target based on recent behavior. Recent behavior is the strongest indicator of future behavior, much more so than simply fitting a certain demographic profile, and we know how to leverage it precisely!
Benefits of Our PPC Management Services
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Put your business at the top of search engine results and reach high quality leads that convert
Boost Your Competitiveness
Gain a tactical advantage against competitors with a brilliant bid strategy
Reduce CPA & Maximize ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI