Ecommerce Website and Marketing for a Retail Hot Tub Company

We Beat The Competition in Search Results

In a little over a year Epic Hot Tubs grew from a few hundred organic search traffic per month to nearly 14,000! This increase lead to an increase in brand awareness, leads, and sales. Ultimately, this makes Epic Hot Tubs easy for customers to find and allows them to beat the long established competition despite being a brand new business.

Rank #1 on Google for 150+ Traffic Driving Keywords

Over the last year, Epic Hot Tubs has ranked for almost all relevant local positions in the Google Map Pack. This allows for interested customers to easily access directions to Epic’s showrooms, website and contact info. Additionally, Epic Hot Tubs now ranks #1 on Google for over 150 keywords and in the top 5 for thousands of keywords, surpassing almost all local competitors and even ranking nationally for some of the most searched for hot tub and swim spa keywords.

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Epic Hot Tubs

Industry:

Ecommerce

Services:

TheeSummary

Epic Hot Tubs is a hot tub, swim spa and sauna dealer in the North Carolina area. Epic Hot Tubs has a Hot Tub and a Swim Spa Store in Raleigh, NC in addition to it’s Hot Tub & Swim Spa Showroom in Durham.

The people at Epic Hot Tubs approached our team to create an easy-to-use and shop Ecommerce website where clients can view, customize and order hot tubs, swim spas and saunas for customers in North Carolina.

The Epic Hot Tubs team wants their stores to be easy to find, and would like their new website to quickly compete with the local spa businesses who have been in business for 20+ years.

TheeChallenge – A New Website and Unique Idea

Epic Hot Tubs needed an Ecommerce website for items that aren’t typically sold online, and they needed the ability for customers to view, customize and order these recreational items.

Also, selling high dollar items online requires the confidence from the consumer that they can purchase what they want from a reputable company, and they wanted the ability for customers to apply for financing.

Additionally, being a new company in the NC Spa market, Epic wanted to quickly generate quality online leads from their website.

TheeResults

From 1 Location to 3

Epic Hot Tubs started with one location when we began working with them, and in just a few years they are now working on opening store number three with plans for a fourth!

8x Increase in Revenue

Since we have begun marketing for Epic Hot Tubs, their sales and revenue have increased by over 800%, allowing them to expand their staff, services, and even open new locations!

1042 New Leads in 6 months

The eCommerce website we designed to convert visitors into customers, and has become a lead generating machine. Pumping out over 1000 leads in only 6 months!

Over 10x Return on SEO Investment

One of our greatest success stories with Epic Hot Tubs is our organic traffic. Epic is now making over 10x their monthly investment in our SEO services from their organic website traffic.

Over 3x Return on PPC Investment

In 2023, Epic Hot Tubs asked us to manage their FaceBook ads. Since then, we’ve managed to accomplish over a 320% return on their investment, and we are continuing to improve their ads over time.

Under 1 Second Website Load Time

We created a fast and responsive website that works on any device and is easy to use! Epic’s website scored a 99 rating from PageSpeed Insights.

See TheeSolution For Yourself

Epic Hot Tubs came to TheeDigital in need of a modern website with robust Ecommerce capabilities. We delivered by creating a website that could easily not only satisfy potential customers, but also easily manage inventory.

With an online store that is easy to update and a better event registration system, they were expecting to see a dramatic increase in online sales. They decided to continue their partnership with TheeDigital for ongoing SEO (search engine optimization) and marketing services.

Epic Hot Tubs Semi Inground Swim Spas Page

Fully Responsive WooCommerce Website

WooCommerce, a dynamic Ecommerce platform, was vital to the success of Epic Hot Tubs. This platform makes it easy to manage their large product catalog online and ensure ease of use for customers across any device. The staff can now add, remove, or edit products on their own, without the help of a developer. WooCommerce also makes it easy for them to track orders right in the backend of their website.

Improved Mobile Experience

With so much of online traffic coming from mobile devices, it was imperative to provide potential customers with a flawless user experience on all devices. The team at TheeDigital starts with a “mobile first” approach to web design.

The approach means way more than just a web page displaying uniquely on different size browsers and mobile devices. It means that each element on that page is easy to navigate no matter how it’s being displayed. Buttons and links on mobile devices are designed to be clicked by just using ones thumb or finger. Images are displayed properly so they can be seen based on the the device in which they’re being viewed.

What Epic Hot Tubs has to Say about TheeDigital

I’ve been in the pool & spa industry for 15 years and I’ve never seen a company grow as fast as we have. TheeDigital has gone above and beyond providing results that speak for themselves!

Manny Brambila
Director of Operations
Epic Hot Tubs

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Jane Doe
owner
Epic Hot Tubs

Easy to View, Customize and Order Products

To solve the issue of having prospective customers needing to easily view, customize and purchase their amazing outdoor products, we made this process super easy, with large product images, dropdown menus for special features, and even the ability to apply for financing. This ease of use, is sure to result in more sales.

Custom Animation for a Positive User Experience

The customer requested something on the homepage that would make their website stand out from not only other hot tub sellers, but from other websites. Our developers created this really cool simulated wave animation that really ties in with the hot tub product.

The animation was created using Javascript code and takes up very little bandwidth. This technology keeps the page load speeds fast while also adding to the overall suer experience for current and prospective customers. This type of innovative thinking, keeps viewers on the website longer, and is more likely to increase conversions.

Date & Analytics for a Retail Hot Tub Business

Showcasing Success Stories

The web design team at TheeDigital not only makes websites that are visually appealing but also use data and analytics when designing these sites.

Using heat maps and other data, allows us to know where users eyes go to first on a page, allows us to build websites that provide the best user experience for our clients specific audience. Seeing the data on how these pages and using this information is what makes us different from other web development companies.

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