Custom WordPress Web Design and SEO for a Healthcare Policy Firm

Cansler Collaborative Resources

Industry:

Healthcare

Services:

TheeSummary

Cansler Collaborative Resources consists of a diverse team of specialist who are experts in the field of health and human services, state and local government, and executive management.

Being leaders in their industry, they needed a website that would engage and connect with their audience. Their old site was outdate and obsolete and they requested a custom WordPress website that was easy to manage, and would better reflect their commitment to their forward-thinking business approach.

The Cansler team wanted to showcase not only their areas of expertise, but also their team, and ability to post timely news and information within their industry.

Mobile Friendly Web Design for Healthcare Client

TheeChallenge

Before the redesign, Cansler Collaborative Resources had an outdated site. They needed an updated website that reflected their commitment to client success.

Their existing website was difficult to navigate, visually inviting and wasn’t connecting the firm with potential clients.

The client also wanted to be able to better showcase the varied services they offer and explain the benefits of those services. And, Finally they wanted an easy way to connect with their audience, so we added a simple contact form to the bottom of every page on the website.

TheeResults

Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective clients needing assistance in the area of healthcare policy. The new homepage drives home that Cansler Collaborative Resources is the firm to use with their experience dealing with very complex issues involving government policy and regulations.

Custom Wordpress Features for Healthcare Industry

Responsive Web Design for Healthcare Company

Search Engine Optimization for Healthcare Industry

WordPress Development for Healthcare Firm in NC

WordPress Development for a Local Health Care Company

Custom WordPress Website

By optimizing the Cansler Collaborative Resources site with WordPress, new clients are discovering their site more easily, increasing traffic to their website. Once at their website, you see, almost immediately, what services they offer, learn about their experience and how they can help you, and can read bios on their staff. It’s simple, streamlined, and designed for busy people looking for help navigating the complexities of healthcare policy.

Mobile-Friendly Design

With so much of our population using mobile devices, the need for a responsive WordPress website is vitally important.

The term “thumb-friendly” design refers to the ability to navigate a website using a thumb to scroll and click while holding a mobile device with one hand. This site accomplishes that by providing large buttons and easy-to-read navigation items.

The new Cansler website had to be a truly mobile-friendly experience, ensuring it loads quickly, contains easy-to-fill-out contact forms, and offers an intuitive layout. Having a truly thumb-friendly mobile experience also improves Google search engine rankings, so the website is easier to be found by prospective clients.

Easy-To-Use Contact Forms

We wanted to improve conversions by inspiring confidence in website visitors. To do this, we created a full page of testimonials from My Computer Career graduates, complete with pictures, biographies, and career trajectories. This not only gives graduates a place to post their success, it also proves that My Computer Career is truly changing lives with their training programs.

Showcasing Their Staff

Cansler boasts of having “over 400 years of combined experience,” and they wanted to better display the varied experience of their employees.

The new site now has a dedicated staff page that is easy to find in the main navigation.

Each of their staff displays a photo and bios outlining the number of years of experience and how they can help their various clientele. Also included on each staff bio page are links to the rest of the staff, which will further enhance the user experience.

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