WordPress Development and SEO Marketing for Atlanta Personal Injury Law Firm
The Fitzpatrick Firm, LLC
Industry:Services:TheeSummary
The Fitzpatrick Firm, LLC. is a full-service law firm that provides legal representation for individuals and businesses in the Raleigh, Cary, and greater Wake County areas. Nathan Fitzpatrick is an attorney in Atlanta, Georgia that specializes in the areas of Personal Injury. Originally from Memphis, Tennessee, Nathan’s reputation and skill as an attorney are unrivaled and he is quickly becoming one of Atlanta’s more prominent lawyers.
Fitzpatrick Firm, LLC’s new legal website is now responsive, mobile-friendly, and answering all the questions to better convert new clients. The new web design paired with strategic internet marketing and SEO services, has allowed them to see a boost in web traffic, conversions, and time on site.
TheeChallenge
The Fitzpatrick Firm, LLC had an outdated website in a highly-competitive legal market. This left them needing to redesign of their brand look and the ability to boost conversions via their website. With these concerns and needs The Fitzpatrick Firm, LLC turned to TheeDigital for help designing and marketing their law firm website.
Knowing that our team has helped a number of top rated law firms across the United States with creative web development, meant they were already familiar with TheeDigital’s work portfolio and success with other legal websites. This left them feeling confident in their new website from the start of the process!
TheeResults
Since the launch of the new site, The Fitzpatrick Firm, LLC has enjoyed a successful increase in website traffic, leads, and new clients from TheeDigital’s online efforts. The new website combined with a multiple layer marketing strategy helped the client with immediate lead generation, while organic rankings climbed through continued digital marketing services. Now, the client is working to receive top level organic rankings for highly competitive “Atlanta personal injury lawyer” keywords, as well as increasing leads and traffic month-over-month.
In all, the success of TheeDigital’s production team of developing a responsive website, along with the strategic digital marketing direction put into place by the marketing team, have been major factors in attributing to the website’s success and continued growth.
Custom Legal WordPress Website
TheeDigital designed a new, consumer focused website that effectively communicates the top rated legal services The Fitzpatrick Firm, LLC offers that will help fuel lead generation. The new site was built on WordPress, a user friendly content management system, giving The Fitzpatrick Firm, LLC the ability to maintain and update their site with ease so they will always be up to date on informing their clients when changes arise.
Additionally, TheeDigital’s internet marketing services have also helped carrying this legal team to the top with SEO and various other digital strategies. They have already been increasing online visibility on search engines like Google and Bing in the time since the recent website launch.
Thumb-Friendly Mobile Website
With a large part of the population using a form of mobile device each and every day, our goal is make our web design strategy focus on a variety of screen opportunities. We want the user experience to be unforgettable for any client, which means we work to make the site easy to read and navigate on every device and browser. Whether that be viewing on an iOS/Android device, laptop, or desktop, it’s paramount to be able to be able to access valuable information using a mouse, a swipe of a finger or even one’s thumb.
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Technical SEO for Law Firms
Search engine optimization for law firms is so much more than writing content and throwing around keywords. While those are important, search engines also rank websites on how they perform when a users clicks around the site. You want to ensure your new site is working to answer the questions that potential clients are searching for in the clearest path as possible. By increasing site speed and performance of the new Fitzpatrick Firm, LLC website, we didn’t just improve user experience, it also improved search engine rankings making the website more visible to a wider audience.
Contact Forms for Improved Lead Generation
In addition to a faster load speed and responsive page layout, we wanted to improve the rate of conversions by creating easy-to-find contact forms on each page of this law firm’s new site. The Fitzpatrick Firm, LLC potential clients likely have lots of questions specific to their unique case so the need to create a user-friendly WordPress site with a plethora of ways to get answers.
Our design team made sure to add click-to-call and contact buttons on each page. These features resulted in a 290% increase in goal conversion rates. Find out what TheeDigital can do for your business!
Time for a New Website and Effective Lead Generation Program?
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