TheeSummary
C. E. Thorn, CPA, PLLC (Caron Thorn CPA) is an accounting firm in Raleigh, NC struggling with search engine visibility and lack of online leads coming in. TheeDigital developed a new responsive accounting website and crafted an effective digital marketing and SEO strategy, putting Carson Thorn CPA #1 in the rankings for the firm’s target keywords.
TheeChallenge
The existing website for Caron Thorn CPA was not converting into the leads that the business was wanting, nor was it showing up in the search engine results. The website was not being indexed by Google, and had racked up a manual penalty because of spam tactics that was affecting their rankings. Even after the manual penalty was removed, Caron Thorn CPA still wasn’t ranking in the search results.
TheeResults
TheeDigital redesigned Carson Thorn CPA to be more aesthetically pleasing and user friendly. By unblocking the website in robots.txt, search engines were able to crawl the site. Along with a new website came a new marketing strategy. TheeDigital was able to clean up link spam and request to remove the manual penalty. Our internet marketing team implemented extensive keyword research, a competitive industry analysis, content strategy, on-page optimization, and white-hat link building to increase rankings and website conversions.
Carson Thorn CPA’s website was not being found in the top 50 for most accounting-related search terms. Using WordPress, TheeDigital’s web design and digital marketing team worked together to restore Carson Thorn CPA’s online visibility using a two-pronged approach:
- A new responsive website in time for tax season that allowed for better optimization,
- A strong white-hat link building campaign consisting of many of the missed industry-specific links Carson needed.
By tax season, Carson was at the top for most CPA and accountant related terms in Raleigh and his rankings remain strong today.
What Our Happy Clients Say about TheeDigital
Thanks to TheeDigital’s digital marketing efforts, we’ve experienced the busiest ‘slow season’ we’ve ever had. We are slammed because of the great job TheeDigital is doing!
Choosing a web development company that has a proven track record of creating fully responsive websites is vitally important. The ability to display properly on all devices and browsers isn’t enough.
A TheeDigital mobile-responsive website loads fast, provides a great user experience, and ranks high on search engines. Not only this, but we design our sites to be “thumb friendly, ” which means that all of the site’s buttons and links are larger so that a user can navigate them using the largest digit on a user’s hand.
Showcasing Success Stories
When clients are seeking a qualified CPA firm, it’s difficult to separate good firms from the bad ones. Many potential clients rely heavily on results testimonials from previous customers.
For this reason, our team of developers and designers put Carson Thorn CPA’s many testimonials directly in the navigation on every page for the world to see. These messages from happy clients make it very clear that this CPA not only have a large client base, but the varied stories provide confidence to those seeking a CPA.
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