CEI’s old website was a single-page website that did not do a good job of reflecting their culture, community focus, or services. New users or users unfamiliar with the website layout found it difficult to discover more about CEI’s service offerings, and a non-intuitive site layout exacerbated the problem. The various “tabs” of the one-page layout did not explain what the user was expected to do, and overall CEI felt that their site experience was lacking
In addition, CEI has powerful local branding and a long-standing reputation for being a pillar of the community, but their old website did not reflect this. The outdated layout was not conducive to expressing CEI’s culture or values, as it was not written in the brand’s voice. The single-page site did not serve well to highlight the things that CEI finds important, including their community activities, corporate culture, and Raster.
Keeping in mind CEI’s goals to have a usable and visually-stunning website centered around their company culture, TheeDigital got to work writing content and designing a custom, responsive website. Our team built the site using WordPress so that CEI’s team could easily update their site with the goings-on of Raster and their company.
The design of their new website focused on making sure that the site visitors knew what CEI did both in business and in the community. With a focus on Raster and a copywriting focus on maintaining brand tone, the new site much more accurately reflects CEI’s branding and connection with the Triangle. Our designers, developers, and copywriters worked with CEI’s marketing team to have video and imagery of Raster unify the design and demonstrate CEI’s local ties.