Phoenix Fire Protection, Inc. is an industry leader in designing, installing, and maintaining fire protection systems. The company services military, commercial, and residential buildings, and receives many leads from returning clients for future work.
The previous website was designed and developed in 2009. The graphical, fire-inspired background and flash videos quickly dated the look of the site. Phoenix Fire Protection’s staff was unable to login to change information on the website, so as the years went on, more and more of the website information was out of date or incorrect.
Phoenix Fire Protection sought out TheeDigital to create a new website that better reflected the quality and the skill set the company provides its customers. The old, out-of-date site was harming the business, rather than helping it to drive revenue.
The look of Phoenix Fire Protection’s old website was a deterrent to potential customers. The layout made it difficult for people to navigate and find the details of the services. The site had Adobe Flash videos on it, which became broken over time as technology upgraded, ultimately rendering them unviewable on Apple devices. In addition, the old website was not responsive, so viewing it on a tablet or smart phone meant that users had to do a lot of scrolling to look around the site. To top it all off, the copyright on the footer was 2009, so some visitors may have wondered whether or not the company was still in business.
We developed a new website using WordPress. This allows Phoenix Fire Protection’s staff to update content, images, and videos on the website easily at any time.
Our marketing copywriting team created new content for the new website. We interviewed Phoenix Fire Protection’s team to determine the proper brand voice and tone; and the optimal way to interact with customers for ensuring the language used on the new website properly reflects the brand.
With today’s fast-paced digital world, Phoenix Fire Protection needed a completely responsive website design. While many web development companies boast of this, TheeDigital’s team of developers and web designers not only understand this concept, but take it to another level.
It’s one thing for a website to display properly on all devices and browsers, but with so many people using mobile phones, we ensure that all navigation and buttons are designed to be navigated using just the swipe of a thumb. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential clients.
On the previous website, the biographies for the executives of Phoenix Fire Protection were mixed into the About Us page content. The details were only written out in plain text and did not include any imagery.
On the new website, we designed a special page to feature the images, background, and quote for each executive. Since the new site is built on WordPress, the Phoenix Fire Protection staff can update or add more team members to this section as the staff grows, without requiring the assistance of a web developer.
Phoenix Fire Protection is proud of the work it has done for clients, and wanted to showcase some of the past project highlights on the new website.
We custom built a page for adding descriptions and images about completed projects. Our custom programmers configured WordPress to automatically adjust to display the correct number of photos — whether one or three are added, it would show accordingly on the page.
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