TheeDigital > Portfolio > Ruston Paving

Paving Company Increases Website Traffic by 63% with SEO and PPC

Search Engine Optimization and Paid Search Marketing for Ruston Paving

41% Increase in Conversions

63% Increase in Traffic

24% Decrease in Cost per Click

Ruston Paving

Industry:

Construction

Services:

TheeSummary

Ruston Paving, a top commercial and industrial paving contractor in New York, Virginia, and North Carolina, specializes in new construction and pavement repair. Despite their strong reputation, its outdated website lacked SEO, limiting visibility and lead generation efforts across multiple locations.

we revamped their website with a focus on SEO and UX, optimized their site architecture with with new pages, blogs, and sitemaps, launched a targeted PPC campaign for immediate leads, and and implemented a long-term SEO strategy to improve organic rankings.

TheeChallenge

Ruston Paving wasn’t generating all the leads they needed, and their existing digital marketing efforts weren’t delivering results. Their organic search rankings were underperforming, and their paid advertising campaigns weren’t optimized for maximum ROI.

With seven offices across three states, they needed a localized digital marketing strategy to attract more private-sector jobs They recognized the need for a comprehensive SEO and PPC strategy to increase visibility, drive more high-quality leads, and maximize conversions during peak seasons.

TheeResults

The SEO services, pay-per-click advertising, and website optimizations for Ruston Paving have delivered outstanding results, driving substantial growth in lead performance. Website traffic surged by 70%, with a 63% year-over-year traffic increase and a 41% increase in overall conversions.

These results highlight the impact of a strategic digital marketing approach, ensuring Ruston Paving connects with more customers across all platforms.

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SEO Optimization

To help increase organic traffic and local search visibility, we optimized Ruston Paving’s existing content and built new service and location pages tailored to their target markets across their locations. We also developed industry-specific blogs focused on key search terms like “paving companies near me” to attract more high-quality leads. By implementing technical SEO improvements, enhancing metadata, and optimizing on-page content, we positioned Ruston Paving as an authority in their industry.

Boosting website traffic by 70% and increasing conversions by 41% year-over-year!

Pay-Per-Click Advertising

Through smart bidding, targeted keyword research, and optimized ad copy, we enhanced Ruston Paving’s Google Ads strategy, increasing lead generation while lowering costs. By refining landing pages and improving ad relevance, we achieved a 24% decrease in cost per click, making their paid search efforts more efficient and cost-effective.

Website Improvements Result In More Leads

If your existing website isn’t performing how you need it to, we can transform your website into a lead-generating machine. Fill out the form below or reach out to us at 919-341-8901 to learn more.

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