Founded in 2000 by Dr. Cara Davis, Med One Medical Group is a trusted provider of chiropractic therapy, allergy testing and general medical care in the Raleigh, North Carolina area.
TheeDigital developed a new WordPress website for the medical practice, and provides SEO and digital marketing services to help them reach new patients seeking primary care and internal medicine services in the Triangle.
As a constantly evolving medical team, Med One Medical Group wanted their online presence to be as modern and professional as their practice is. Their previous website was sparse, outdated and did not appear on search engines, making it near impossible for potential clients to find them.
Med One wanted to find a local web design firm that would work with them every step of the way to ensure their website project was successfully launched on their deadline. After calling a few web design firms in the area, they ultimately settled on TheeDigital after seeing our web design portfolio.
TheeDigital designed and developed a modern looking website for their practice built on WordPress, an easy-to-use content management system. We also optimized their site for search engines to ensure they would rank well on the major search engines.
Using WordPress, our development team was able to create a site that is now visible in the search engines, including Google, Bing, and Yahoo, for many of their target keywords having to do with primary care and internal medicine. The new website effectively reaches new patients and captures these leads, via contact forms right on the website.
Med One also launched a paid Facebook Ads campaign, guided by TheeDigital’s digital marketing professionals.
The results that Med One Medical Group experienced were brought about by TheeDigital’s expert SEO work, pioneering Med One’s new Facebook Ad campaign strategy, and developing a website with powerful features and a captivating homepage to keep users engaged for a longer period of time on site.
A truly responsive website is way more than its ability to adapt to every browser width and device type. It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout.
TheeDigital understands this and designs every site so that every button and link is able to be clicked using just a users thumb. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential students.
Pioneering A Facebook Ads Strategy & Campaign
Once the new website had launched and we embarked on an SEO-heavy strategy, TheeDigital’s PPC certified specialists developed a way to take Med One’s digital marketing to new heights. After much research and analyzing current market trends, TheeDigital identified Facebook as a prime channel to begin Med One’s PPC advertising.
TheeDigital worked side-by-side with Med One, developing ad copy and landing pages for various Facebook campaigns. Med One was able to sign off and approve all previews, like this one, before going live on their account.
This strategy attributed to the 1,188% spike in website traffic from social media.
Custom Feature: Interactive Skeletal Graph
TheeDigital’s web design experts utilized custom WordPress programming to design an interactive muscular skeletal graph that provides visitors with info based on body pain points.
Users can hover over each point on the skeletal graph, where a pop-up box appears with a title and short description of each area. Users can click through to learn more, where they are then taken to a page with information about that area of the body.
This interactive feature is displayed on Med One Medical Group’s homepage, which led to an increase of 40% in average time on page.