TheeDigital > Portfolio > The Law Office of J.M. Kotzker
The Law Office of J.M. Kotzker

Search Engine Optimization for a Raleigh Criminal Defense Attorney

1,021% Organic YoY Growth
152% Organic YoY Lead Growth


When The Law Offices of J.M. Kotzker, P.C. sought our expertise, they had a functional website but struggled to generate substantial traffic. Recognizing the untapped potential of their online presence, our dedicated team embarked on a mission to revitalize their digital strategy. Through meticulous research, strategic planning, and creative execution, we engineered a remarkable turnaround for J.M. Kotzker, catapulting their online visibility to new heights.

Year over year organic traffic increases


The lack of strategic keyword optimization and compelling content meant that J.M. Kotzker’s services were not reaching the right audience. Recognizing these obstacles, TheeDigital swiftly stepped in to address these marketing issues head-on and transform J.M. Kotzker’s online presence into a powerhouse in the legal industry.

We conducted a comprehensive analysis of existing service pages and identified the keywords that their target clients were actively searching for. Armed with this invaluable insight, we skillfully rewrote the on-page content, infusing it with relevant and compelling information that resonated with their audience.

By strategically incorporating these keywords, we ensured that their website would:

  • Rank higher in search engine results, leading to increased organic traffic
  • Target searchers intending to convert
Overall website conversions

Quality Law Content

TheeDigital took a proactive approach in creating high-quality content to establish topical relevance and cater to the needs of potential clients. Through extensive research and understanding of J.M. Kotzker’s target audience, TheeDigital identified the questions and concerns that people were actively searching for in relation to legal services. Armed with this knowledge, they developed compelling and informative content that directly addressed these queries, positioning J.M. Kotzker as a trusted authority in their field.

By crafting in-depth articles, blog posts, and guides, TheeDigital not only increased J.M. Kotzker’s visibility but also provided valuable resources that answered the specific questions potential clients had. This approach not only drove organic traffic to the website but also built trust and credibility, establishing J.M. Kotzker as the go-to source for reliable legal information.

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High Quality Legal Backlinks

In order to enhance the digital presence of the Kotzker Firm, TheeDigital implemented a strategic guest posting strategy on high-quality legal websites, resulting in a remarkable boost to the firm’s online visibility.

By collaborating with reputable legal sites, TheeDigital secured opportunities for guest posts that showcased the expertise and insights of J.M. Kotzker. These well-crafted articles not only provided valuable information to the readers of those websites but also included relevant backlinks to the Kotzker Firm’s website, driving targeted traffic and increasing its domain authority.

Through this dynamic approach, TheeDigital successfully expanded the firm’s digital footprint, solidifying its position as a go-to resource for legal expertise.

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