Crown Fastening

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TheeSummary

Founded in 1972, Crown Staple & Supply LLC has become a go-to provider for pneumatic tools, fasteners, and packaging supplies across a wide range of industries. Crown has built a reputation on solving problems when other suppliers fall short. After seeing a steady decline in online sales, Crown came to TheeDigital ready to modernize—though understandably hesitant after road blocks with past developers. With over 3,000 products and a long history in the industry, they needed more than a flashy design—they needed results.

TheeDigital stepped in to redesign a sleek, modern website with a search-optimized WooCommerce store tailored for performance, user experience, and growth.

TheeChallenge

Crown Staple & Supply came to us with a big vision, and after a previous website launch attempt, trust and communication were top priorities. With over 3,000 products and a desire to outpace competitors online, they needed a robust ecommerce site that was not only functional but built to convert. The discovery process was crucial. Crown came prepared with their desired features—like advanced search filters and other competitor features. They needed a partner who could break down the costs, recommend the right tools, and provide accurate estimates to help them make an informed decision.

To meet the complexity of the build, we took a focused approach—assigning one expert to lead discovery and design, and another to manage the WooCommerce build.

Design of Custom Website

Every TheeDigital website starts with a wireframe—a black-and-white blueprint that outlines the structure, hierarchy, and flow of key page elements. For Crown Staple & Supply, the wireframe focused on creating a intuitive shopping experience for their over 3,000 products.

We structured layouts for the homepage, product category pages, and product detail pages, prioritizing navigation ease and search functionality. This wireframe process allowed us to collaborate closely with Crown and ensure the layout is right from the start.

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TheeResults

Customers can now easily navigate thousands of products using features like “Find a Tool,” QuickOrder, and a custom super menu to shop by product or brand. Enhanced filtering, quick add-to-cart functionality, and optimized layouts across key pages make ordering fast and intuitive—positioning Crown to convert more customers and compete confidently online.

Custom WordPress Website

TheeDigital chose WooCommerce for Crown Staple & Supply’s ecommerce platform for its ease of use and robust functionality. In addition to a silky smooth front-end shopping experience Crown now has a scalable solution capable of managing their extensive catalog with advanced customization.

We built them a shopping experience that prioritizes usability—featuring a “Find a Tool” search, QuickOrder functionality, and a custom super menu for filtering by product type or brand. On the backend, Crown’s team can now easily manage product variations, track inventory, and process orders with improved efficiency

“Find a Tool” Feature

TheeDigital implemented a custom “Find a Tool” feature prominently beneath the homepage hero. This advanced search tool allows customers to quickly filter and locate the exact product they need—saving time and reducing friction in the buying process.

Built to handle complex search queries and product variations, this feature is a game-changer for Crown’s online users and a key driver in improving user experience and conversions.

Compatable Fastners Feature

To enhance the user experience and simplify large orders, Crown Fastening’s new site includes a “Compatible Fasteners” feature. Shoppers can now view and quickly add related fasteners directly from a main product page—no need to navigate away or start a new search.

This intuitive functionality speeds up the purchasing process, reduces friction for bulk buyers, and encourages higher cart values by surfacing relevant add-ons at the point of decision.

Quick Orders

Crown Fastening’s new ecommerce experience includes a convenient “Quick Reorder” feature, allowing returning customers to reorder previously purchased items directly from their account dashboard.This time-saving tool is especially valuable for contractors and professionals who frequently need the same fasteners or tools. This feature improves customer retention and streamlines the path to repeat purchase.

Tax Exempt Customer Management

To support B2B customers and industry professionals, Crown Fastening’s new ecommerce site includes the ability to assign tax-exempt status to qualified accounts. Customers can easily submit their tax-exempt documentation during registration or checkout, and once verified, their status is saved for future purchases—automatically removing sales tax at checkout.

This feature simplifies compliance, speeds up the ordering process for wholesale buyers, and enhances the overall user experience for tax-exempt customers.

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