How To Set Up A Company Swag Store With WooCommerce + Printful

Boost employee engagement and brand awareness with a professional online company store

TheeDigital’s team has always loved swag. There’s something special about wearing your company t-shirt to a networking event or pulling out a branded coffee mug during a video call – it creates genuine pride in our team. But when we transitioned to working primarily remotely, our traditional approach to distributing company merchandise hit a wall.

Previously, we’d order items in bulk and distribute them from our office. Remote work changed everything. How do you get a new employee their welcome package when your team is scattered across multiple states? How do you celebrate work anniversaries or recognize achievements with tangible rewards when everyone’s working from home?

Company culture matters deeply to us, and branded merchandise plays a bigger role in maintaining that culture than many people realize. When team members wear TheeDigital shirts to industry events or use our branded gear in their home offices, it reinforces our shared identity and values. We needed a solution that could maintain this important cultural element while adapting to our new distributed work model.

That’s when we discovered the power of print-on-demand through Printful and WooCommerce. Not only could we solve our distribution challenges, but we could actually improve the entire experience.

Instead of guessing what sizes to order in bulk, team members could choose exactly what they wanted. Instead of being limited to basic logo items, we could offer variety – fun industry-related designs, clever marketing jokes on mugs, and seasonal items that people would actually enjoy using.

SEO Pro travel mug

Our company store has become much more than a merchandise distribution system. We use it as a recognition tool, sending coupon codes for team building contest prizes, welcoming new employees, celebrating work anniversaries, etc. It’s transformed how we think about company culture in a remote-first world.

If your team values company culture and brand pride the way we do, here’s exactly how we built our solution – and how you can create the same experience for your organization.

Why TheeDigital Chose Printful for Our Company Store

After researching various print-on-demand providers, TheeDigital selected Printful for our own company store, and we’ve been consistently impressed with the results. Our decision was based on several key factors that we believe make Printful the ideal choice for professional company stores.

Seamless WooCommerce Integration

Printful’s official WooCommerce plugin provides the smoothest integration we’ve encountered. The setup process is straightforward, and once connected, the system handles order synchronization, inventory updates, and fulfillment tracking automatically. This seamless integration means minimal ongoing management requirements for our team.

Integration advantages:

• Official plugin with regular updates and support
• Automatic order processing and tracking
• Real-time inventory and pricing synchronization
• Easy product management through familiar WooCommerce interface

High-Quality Products and Printing

We’ve been consistently pleased with the quality of products and printing techniques available through Printful. From premium apparel brands like American Apparel and Bella+Canvas to professional embroidery and direct-to-garment printing, the finished products reflect positively on our brand.

Flexible Fulfillment Options

One of Printful’s most valuable features for established companies is their warehousing service. We can order custom items in bulk from other vendors and send them to Printful’s fulfillment centers, where they’re stored and shipped alongside print-on-demand products. This hybrid approach gives us the best of both worlds, bulk pricing on certain items while maintaining the convenience of automated fulfillment.

Hybrid fulfillment advantages:

• Combine print-on-demand with bulk inventory
• Single fulfillment process for all company merchandise
• Better pricing on high-volume items
• Professional packaging and shipping for all orders

Proven Success with Client Stores

Our positive experience with Printful extends beyond our own company store. We’ve successfully implemented Printful integrations for numerous client projects, consistently delivering reliable results and satisfied customers. This track record gives us confidence in recommending Printful for professional company store applications.

How to Set Up Your Company Store

If your company already has a WordPress website, adding a company store is straightforward. The WooCommerce plugin transforms your existing site into a fully functional e-commerce platform, while print-on-demand integration handles all the complex fulfillment logistics.

Step 4: Set Up Shipping in WordPress

• In WordPress and go to WooCommerce > Shipping > Printful Shipping and enable the Printful shipping method
• Go to Printful > Settings > enable the specific shipping methods you want to offer

Enable Printful Shipping Method

Step 5: Set Up Tax Rates

You may also need to collect tax from your customers. Please ask your tax accountant for advice.

Printful calculates sales tax automatically for some states in the US. To enable that in WordPress, go to Printful > Settings > check the “Calculate sales tax” box.

Step 6: Set Up Billing in Printful

You’ll need to add a credit card or PayPal account to pay Printful for the cost of the products when someone places an order.

• In the Printful dashboard, go to Billing > Billing Methods
• Click Add New Billing Method and enter your credit card or PayPal info

Step 4: Add Printful Products to Your Store

With the integration complete, you can begin adding products:

• Access the Printful catalog through your WooCommerce dashboard or login to Printful
• Go to Stores > Add Product. You can browse the product catalog by category, printing technique, and other filters.
• Click on the product you want to create and it will open up the design screen. Here you can choose the fulfillment technique (like DTG printing), product colors and sizes.
• Click Design and upload your logo or other image and place it on the product. Printful also provides graphics and templates you can use. Click Mockup in the top right corner to see a preview of the mockup.
• Click Continue and choose Basic Mockups or Custom Mockups. You can choose from a variety of backdrops to show your product. Click the star on the image you want to use for the main image in your store.
• Click Continue and customize the product title, description, and category of your product.
• Click Continue and you’ll see the cost that Printful will charge you for the product. Update the retail price that you would like to charge your customers.
• Click Submit To Store and the product will be pushed to your store in WooCommerce.
• You can also set up reusable product templates that can be used to add products to your store later.

Best Practices for Company Store Success

High-Quality Brand Assets Are Essential

The success of your company store depends heavily on the quality of your brand assets and how they’re applied to products. Invest time in preparing professional-quality logos and designs that will look crisp and professional across different products and printing methods.

Brand asset requirements:

• High-resolution logos – 300 DPI minimum for all file formats
• Vector formats – AI, EPS, or SVG files for scalability
• Multiple variations – Full color, single color, and reversed versions
• Brand guidelines – Consistent colors, fonts, and usage standards

Product selection tips:

• Start with 10-15 core items to avoid overwhelming choices
• Focus on versatile items like t-shirts, hoodies, and drinkware
• Include size-inclusive options for all team members
• Consider seasonal additions for variety

Conclusion

What started as a simple problem – “How do we get t-shirts to our remote team?” – turned into a powerful solution for employee engagement and brand awareness. Our company store eliminates the stress of inventory management while giving our team exactly what they want, delivered directly to their door. When we want to recognize achievements or welcome new employees, sending a coupon code is simple and effective.

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