18.5X Return on PPC Ads for a Local Metal Building Company
30% Increases in Form Submissions Month-over-month with Custom Web Design and PPC
- Custom Web Design
- WooCommerce Development
- WordPress Development
- Metal Building SEO
- Metal Building Marketing
- Metal Building PPC
TheeSummary
Value Metal Buildings is a combat veteran-owned and operated leader in the metal building industry, serving customers across multiple states, including North Carolina, South Carolina, and Virginia. They specialize in providing custom metal buildings, from barndominiums to carports. As their business grew, they recognized the need for a modern, user-friendly website to better showcase their offerings to an expanding customer base and stand out in a competitive market.
To achieve this, Value Metal Buildings partnered with TheeDigital to design and develop a custom WordPress website that enhances their online presence to nurture and drive more qualified leads.
Awards:
TheeChallenge
Before partnering with TheeDigital for Custom WordPress Design & Development, Value Metal Buildings needed to establish an online presence from the ground up for their new business. Despite the owner’s familiarity with websites from other ventures, they wanted something entirely new and tailored specifically for their metal building company.
Impressed by our previous work with similar clients, they turned to TheeDigital for a modern, user-friendly website that effectively showcased their metal building options. The goal was to create a site with advanced features to drive qualified leads, provide a seamless user experience, and support their growth goals from day one.
Design of Custom WordPress Website
TheeDigital custom-designed websites start with a Wireframe. A Wireframe is a black & white “sketch” of the layout of the homepage that helps identify the priority and hierarchy of required elements. The project manager also develops a Creative Brief, which encompasses the needs and wants from our clients, and helps them pull together a design that is appealing to the client.
For Value Metal Buildings, we began by creating their main product listings and integrating them with their 3D builder. We created a service area page as well as a form at the top of the homepage for help finding the right metal building.
Homepage Wireframe
Homepage Design Mockup
Is Your Website Ready For A Redesign?
Fill out the form below or give us a call at 919-341-8901 to get started.
TheeResults: 40% Increase in Organic Search Traffic
Our comprehensive digital marketing strategy delivered outstanding results across both paid and organic channels. By optimizing PPC campaigns, we achieved an 18.5X return on ad spend while reducing the cost per lead by 70%, maximizing efficiency and profitability.
On the organic side, our SEO efforts drove a 40% month-over-month increase in organic search traffic and a 22% increase in overall organic search volume, significantly improving visibility and long-term growth. Form submissions also increased by 30% month-over-month. Overall, our strategic approach resulted in 2.5X better ROI, demonstrating the power of data-driven marketing to drive sustained success.
Custom Web Design
TheeDigital custom-designed a new website for Value Metal Buildings, designed to showcase their metal building options, establish a strong online presence, and drive high-quality leads. Site features like seamless CRM integration, allows them to capture and nurture leads categorically. Other Key features include a 3D Builder application, a color planner tool for users to explore various color schemes and a dedicated call feature that encourages potential customers to request quotes—a crucial lead generation channel for their company.
Built with a responsive WooCommerce product catalog display, the website is not only visually appealing but also highly adaptable, user-friendly, and easy to manage. This new platform has elevated their brand visibility, streamlined operations, enhanced customer experience, and simplified content management, all contributing to Value Metal Buildings’ ongoing growth and success.
Pay-Per-Click Advertising
In addition to their custom-designed website, Value Metal Buildings partnered with us for PPC management and SEO services we developed highly focused, hand-built PPC campaigns that delivered a 70% reduction in cost per lead, a 2.5X better ROI, and an 18.5X return on ad spend—driving incredible efficiency in their paid search efforts. They also leveraged our organic SEO as we’re North Carolina’s premier white hat SEO company.
Which led to a 40% month-over-month increase in organic search traffic and helped them break their all-time sales record within just three months of collaborating with us.
Inspired to Redesign Your Metal Buildings Website?
Fill out the form below or give us a call at 919-341-8901 to get started.
