TheeDigital > Portfolio > Value Metal Buildings

18.5X Return on PPC Ads for a Local Metal Building Company

Custom WordPress Design & Development for a Local Metal Building Company

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70% Reduction in Cost Per Lead

2.5X Better ROI

18.5X Return on Ad Spend

Value Metal Buildings

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TheeSummary

Value Metal Buildings is a combat veteran-owned and operated leader in the metal building industry, serving customers across multiple states, including North Carolina, South Carolina, and Virginia. They specialize in providing custom metal buildings, from barndominiums to carports. As their business grew, they recognized the need for a modern, user-friendly website to better showcase their offerings to an expanding customer base and stand out in a competitive market.

To achieve this, Value Metal Buildings partnered with TheeDigital to design and develop a custom WordPress website that enhances their online presence to nurture and drive more qualified leads.

TheeChallenge

Before partnering with TheeDigital for Custom WordPress Design & Development, Value Metal Buildings needed to establish an online presence from the ground up for their new business. Despite the owner’s familiarity with websites from other ventures, they wanted something entirely new and tailored specifically for their metal building company.

Impressed by our previous work with similar clients, they turned to TheeDigital for a modern, user-friendly website that effectively showcased their metal building options. The goal was to create a site with advanced features to drive qualified leads, provide a seamless user experience, and support their growth goals from day one.

Design of Custom WordPress Website

TheeDigital custom-designed websites start with a Wireframe. A Wireframe is a black & white “sketch” of the layout of the homepage that helps identify the priority and hierarchy of required elements. The project manager also develops a Creative Brief, which encompasses the needs and wants from our clients, and helps them pull together a design that is appealing to the client.

For Value Metal Buildings, we began by creating their main product listings and integrating them with their 3D builder. We created a service area page as well as a form at the top of the homepage for help finding the right metal building.

Homepage Wireframe

Homepage Design Mockup

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TheeResults

Custom Web Design

TheeDigital custom-designed a new website for Value Metal Buildings, designed to showcase their metal building options, establish a strong online presence, and drive high-quality leads. Site features like seamless CRM integration, allows them to capture and nurture leads categorically. Other Key features include a 3D Builder application, a color planner tool for users to explore various color schemes and a dedicated call feature that encourages potential customers to request quotes—a crucial lead generation channel for their company.

Built with a responsive WooCommerce product catalog display, the website is not only visually appealing but also highly adaptable, user-friendly, and easy to manage. This new platform has elevated their brand visibility, streamlined operations, enhanced customer experience, and simplified content management, all contributing to Value Metal Buildings’ ongoing growth and success.

Pay-Per-Click Advertising

In addition to their custom designed website, Value Metal Buildings opted into our PPC management services to see if there were any additional improvements which could be made in terms of the amount of leads through their paid ads.

After learning about the specific geographical areas they wanted to target, we creating brand new, hand-build campaigns which focused on the hyper-niche locations of their target customers. Using this strategy, we were able to help them beat their previous all-time sales record within their first 3 months of partnering with us.

On top of our professional PPC services, the team at Value Metal Buildings also chose us to assist them with their organic internet marketing services as we’re North Carolina’s premier white hat SEO company.

Inspired to Redesign Your Metal Buildings Website?

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