SEO and Digital Marketing for a Waste Management Company
- Pay-Per-Click Advertising
- Search Engine Optimization
- Content Marketing
- Technical Website Improvements
TheeSummary
Wall Recycling is one of the largest full service waste management companies in North Carolina – but they had a problem. While the company was seeing rapid and continuous growth through merging with other companies, they found themselves with 5 separate, disjointed websites and 10 locations throughout the state.
They needed to unite their digital footprint, build a unified brand, and make it easy for customers to get the services they need.
Call Conversion Increase
The SEO strategy began with an aggressive focus on technical optimizations, content enhancements, and competitor research. Since the project’s launch in 2020, we’ve consistently helped connect people to the quality services they need – and helped Wall Recycling grow online.
Page 1 on Google
Not only did Wall Recycling start receiving an increase in conversions, but they quickly began surfacing to the top of search engine results for their desired keywords and each location.
TheeChallenge
Wall Recycling wanted to be found more easily in search engines and then provide new visitors with the information and tools they needed to connect with services. However, there were five websites that needed to be united into one harmonious digital ecosystem.
Their main goal was to have a website that could be easily found through search engines while also providing the information and tools customers needed. Our digital marketing team got to work to help them meet their goals.
TheeResults
We incorporated the existing websites into one site and implemented the Perfmatters plugin to optimize and improve performance and increase site speed by minimizing render-blocking resources and excess code. We also wrote new content for their existing pages and created additional service and location pages to improve SEO and launch an aggressive pay-per-click advertising campaign to increase visibility and make a powerful impact.
The combined results of these initiatives led to a rapid increase in their organic and paid search traffic and since partnering with us, Wall Recycling has opened five new locations!
Want to Improve Your Web Presence?
Fill out the form below or give us a call at 919-341-8901 to get started.
Custom WordPress Enhancements
Wall Recycling had just undergone a major website redesign, but they noticed a few areas in which they wanted custom functionality, more search visibility, and a better user experience. They approached our digital marketing agency to help them make those improvements! Our SEO team was able to make the website load faster and to elevate the user experience by focusing on technical SEO and web copy.
Since signing with TheeDigital, they’ve experienced an increase in organic web traffic by over 500 percent, a boost of 3,410 percent in paid search traffic, and nearly 700 percent increase in mobile users!
SEO Optimization
To help increase organic traffic and targeted local traffic, we optimized their existing content as well as built new service and location pages. We also wrote new blogs on a variety of relevant topics. Not only does this improve search engine rankings to service pages, it allows Wall Recycling to stand out as an authority in the industry and provide high quality information to people who need it.
These strategies increased site traffic from North Carolina users by 515 percent!
Pay-Per-Click Advertising
With a smart bid strategy, extensive keyword research, and compelling ad and landing page copy, we were able to increase visibility and traffic to the website through paid search by over 3,000 percent. The amount of traffic and leads from our pay-per-click advertising management offered an incredible return on investment.
Technical SEO
Search engine optimization isn’t just about content and keywords. While those are important, search engines also rank websites on how they perform. By increasing site speed and performance, we didn’t just improve user experience, it also improved search engine rankings making the website more visible to a wider audience. This was particularly important for mobile device use, where we saw a 686 percent increase in traffic from mobile devices!
Website Improvements Result In More Leads
If your existing website isn’t performing how you need it to, we can transform your website into a lead-generating machine. Fill out the form below or reach out to us at 919-341-8901 to learn more.
