Wake Internal Medicine Consultants, Inc. (WIMC) is a multi-specialty healthcare provider in Raleigh, North Carolina. Incorporated in 1981, WIMC grew out of Dr. Umphlet’s internal medicine practice which first opened in 1938. Today, WIMC consists of 27 physicians across 11 specialty areas of medicine, including cardiology, gastroenterology, pediatrics, gynecology, geriatrics, and more.
Wanting their website to give patients the same experience they offer in-person, WIMC reached out to TheeDigital to modernize and update their digital presence. Together, we designed and developed a website that is ADA-compliant, easy for users to schedule appointments, and representative of their healthcare values and patient care.
Since launching their new website, Wake Internal Medicine has increased their website traffic, improved engagement rates, and increased their user experience.
After launching their new website, WIMC asked us to redesign and develop each of their practice area websites, including Wake Gastroenterology, Wake Pediatrics, Wake Women’s Health, and Wake Sports Medicine.
Wake Internal Medicine is known for their quality medical care and patient experience. However, their website didn’t give prospective and current patients that same experience online. Their website was not mobile-friendly, was hard to use and get information, did not accurately describe (and portray) their services, locations, or values, and made it difficult for visitors to schedule an appointment with their doctor.
Wanting to simplify their website and increase online appointment requests, WIMC reached out to TheeDigital to discuss a website redesign.
Wake Internal Medicine Inc.’s new website accurately portrays their healthcare practice, highlighting their doctors and staff, their specialities, and the quality level of care they provide to all patients.
By optimizing the Wake Internal Medicine site with WordPress, new patients are discovering their site more easily, increasing traffic to their website. Once at their website, you see, almost immediately, what services they offer, meet their doctors, and can easily book an appointment with them. It’s simple, streamlined, and designed for busy people who are seeking high-quality medical care.
Device and Screen Size Independent Responsive Website
To improve accessibility, Wake Internal Medicine’s website is mobile and SEO-friendly.
Mobile-friendly means that anyone can use the website, whether they’re on a tablet, phone, or laptop. The website will adjust to their device’s screen size for maximum usability. SEO-friendly means that the website is optimized for a user’s search experience. Wake Internal Medicine is primed to show up in the search results when their keywords or brand is searched.
Easy to Manage Content Management System
Wake Internal Medicine is passionate about keeping their patients informed and aware of both local health issues and practice news and providing comprehensive information about health matters. With advanced custom fields, TheeDigital made it easy to add updates, change out pictures, and keep their information current and valuable.
User-Friendly Doctor Directory
Picking a physician is a difficult task, and scheduling an appointment with a health professional you’ve never met can be especially intimidating, but with the doctor gallery, you can see pictures, read their bios, and learn more about their specialty. You can see which doctor is right for you and then schedule your appointment.
Multiple Ways to Schedule Appointments
One of WIMC’s goals was to make it easier for prospective and current patients to make appointments on the website. To do this, we integrated a ‘Schedule an Appointment’ form on the homepage, added live chat/text functionality to every page, and emphasized the phone number CTA in the top right of the website.
Integrated Patient Portal
Wake Internal Medicine makes it easy for patients to manage their insurance, personal information, and more through their online patient portal. We integrated their third-party patient portal tool with their website to give users a seamless experience when accessing the tool straight from the site.
Accessible by All
The new design is now ADA-compliant, meaning that everyone (including those with disabilities) can access content and navigate the site, easily and efficiently. This also means that everyone can engage with all the different elements on the site, like click-to-call phone numbers, buttons on forms, and other calls-to-action (CTAs).
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