105% More Leads and 33% Lower PPC Costs for Criminal Defense Firm
Custom WordPress Design and PPC Drive Record Breaking Growth
TheeSummary
Sandman, Finn & Fitzhugh, Attorneys at Law, is one of the most successful criminal defense firms in Raleigh. Its lawyers were reasonably satisfied with the firm’s existing website, but in today’s competitive legal environment, “reasonably satisfied” is not good enough.
TheeDigital designers examined the site and saw that it badly needed an upgrade. However, they also saw that there was no need to reinvent the wheel. Much of the existing website was ported onto the new, WordPress-themed site. However, with upgraded content and a new look, the site is now much more user-friendly. The higher conversion rate is proof that the new marketing approach is working.
TheeChallenge
There are many website design companies that focus on services for lawyers, accountants, doctors, and other professionals. Most of these companies assume that what works for most professional groups will work for any similar organization in any market.
Unfortunately for Andrew Sandman and his partners, their existing company failed to recognize the unique needs of criminal defense lawyers in Raleigh. “Lack of accessibility — ‘the lawyer never returned my calls’ — is one of the leading complaints in local grievance actions,” Sandman explained. “We needed an accessible site that highlighted this feature of our firm.”
Furthermore, the site needed to be accessible to lawyers as well, Sandman added. “Our team had problems accessing the content and referring clients to blogs and other resources,” he lamented. “And, if one of our lawyers had an article topic or necessary content in mind, it was difficult to add text to the site.”
TheeResults
The end result is a site that attracts and retains searchers while projecting the message that Sandman, Finn & Fitzhugh’s lawyers are both experienced and accessible. With leads more than doubling a 105% increase in leads (248 v/s 119), and PPC campaigns delivering a 44% boost in leads while reducing cost per lead by 33%, this comprehensive marketing approach has proven extremely effective in the Wake County area.
Sandman and his colleagues also like that the new website is more accessible to the team. Now, when clients call with questions or problems, staffers can often refer them to a resource on the site, thus allowing lawyers to work on other matters.
“TheeDigitial even got the details right,” remarked Sandman. “The color scheme on the homepage projects the accessibility and experienced messages, and the font is very easy to read. Plus, the site is mobile-friendly. So, it allows us to connect with more potential clients.”
Custom WordPress Website
The field of criminal law is highly competitive. It’s imperative to stand out from all of the other attorneys. A custom WordPress website from our highly skilled team of developers and designers will help do just that.
One thing that set this firm apart from its competitors is that if you call at any time of the day, you’ll actually speak directly with an attorney, not an answering service. This information is displayed prominently above the scroll in the hero image on the home page.
Furthermore, the site needed to be accessible to lawyers as well, Sandman added. “Our team had problems accessing the content and referring clients to blogs and other resources,” he lamented. “And, if one of our lawyers had an article topic or necessary content in mind, it was difficult to add text to the site.”
Mobile-Friendly Design
With so many of legal clients using mobile devices, it’s important to choose a company that knows how to create content that can easily be viewed on all mobile devices and that is also thumb-friendly so readers can easily see the site’s content.
It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to clients that are in need of legal counsel.
What Our Happy Clients Say about TheeDigital
TheeDigital got the details right. The color scheme on the homepage projects the accessibility and experienced messages, and the font is very easy to read. Plus, the site is mobile-friendly. So, it allows us to connect with more potential clients.
Showcasing Success Stories
Sandman, Finn & Fitzhugh offer a wide range of criminal defense for their clients, and this was an important feature of their new custom WordPress website. Each section details the laws and how they apply to each of these offenses. The end result is that now, when clients call with questions or problems, staffers can often refer them to a resource on the site, thus allowing lawyers to work on other matters.
Law Firm PPC Management
Our paid search campaigns further amplified the firm’s digital presence. Through strategic keyword targeting and campaign optimization, we achieved a 44% increase in leads while simultaneously reducing cost per lead by 33%. This efficient lead generation complements the website’s organic performance, creating a comprehensive digital marketing strategy that maximizes ROI.
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