F.N.B. Tower

F.N.B. Tower is a new high-rise building in downtown Raleigh. It will be the new regional headquarters for First National Bank, as well as offer Class A office space, ground floor retail, and luxury apartments.

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Summary

F.N.B. Tower, a new high-rise building in downtown Raleigh, will be the new regional headquarters for First National Bank.

In addition to First National Bank, the skyscraper will have seven floors of office space, over 200 luxury apartments, and more than 5,000 square feet of retail space. The metal and glass building will be a sleek addition to the Raleigh skyline.

Dominion Realty Partners, the real estate company overseeing construction of F.N.B. Tower, needed a clean, modern website to showcase this modern building.

The F.N.B. Tower website won a 2019 Gold Horizon Interactive Award.

The Challenge

Dominion Realty Partners did not feel that the F.N.B. Tower website accurately represented the modern luxury of the building itself. They did not feel that the design, layout, or content showcased the property features and benefits of living/working in downtown Raleigh.

Another concern for Dominion Realty Partners was the ease of updating the F.N.B. Tower site. The ability to update the site easily was especially important for them so they could update the website as the building progressed and was completed.

Key Challenges:

  • Website did not showcase the modern luxury of the building, property features, and benefits of living/working in downtown Raleigh.
  • Dominion Realty Partners was unable to update the website easily.

The Solution

Dominion Realty Partners brought ideas and examples of what they liked, which led us to choose a one-page brochure website built on the WordPress platform. We chose WordPress because this would allow the Dominion Realty Partner team

Knowing that the property features and downtown Raleigh information needed to be highlighted, we decided to use microanimations to draw attention to those sections as users scrolled through the site.

Key Solutions:

  • Use WordPress to make it easier for Dominion Realty Partners to update content and images on their own.
  • Create a modern, visually-appealing website to target the right audience for F.N.B. Tower.
  • Display F.N.B. Tower information (property features, downtown Raleigh info, etc.) in an easy-to-read format.

FNB Tower Raleigh - Website Design

The F.N.B. Tower Website

The F.N.B. Tower website is a one-page brochure site built on the WordPress platform. The Dominion Realty Partner team can easily update content, images, and property information on their site now, making it easier for them to manage.

The website uses modern web design trends, like video, microanimations, flat design, and white space, to guide the user and improve UX.

FNB Tower - Website Design

Using Video to Make an Impression

When visitors first arrive on the website, the first thing they see is a full-width, high-definition video of downtown Raleigh and renderings of the tower’s interior and exterior.

This impactful imagery makes a great first impression with users, showcasing the buildings modern aesthetic while keeping them engaged at first-glance.

fnb-tower-video-homepage

Designing for User Experience

Because user experience is important to Dominion Realty Partners, we used micro-animations to give users visual cues as they scroll through the website.

For instance, as visitors navigate the website, the section they are reading is highlighted in the left menu. This subtle animation is a small but powerful design element that bolsters user experience.

Award-Winning Web Design

The F.N.B. Tower website won a Gold 2019 Horizon Interactive Award.

The Horizon Interactive Awards is a global competition that recognizes, promotes, and awards the best in website design, online advertising, and mobile application.

FNB Tower - Horizon Interactive Award Winner

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