F.N.B. Tower

The Challenge

Dominion Realty Partners did not feel that the F.N.B. Tower website accurately represented the modern luxury of the building itself. They did not feel that the design, layout, or content showcased the property features and benefits of living/working in downtown Raleigh.

Another concern for Dominion Realty Partners was the ease of updating the F.N.B. Tower site. The ability to update the site easily was especially important for them so they could update the website as the building progressed and was completed.

Key Challenges:

• Website did not showcase the modern luxury of the building, property features, and benefits of living/working in downtown Raleigh.
• Dominion Realty Partners was unable to update the website easily.

The Solution

Dominion Realty Partners brought ideas and examples of what they liked, which led us to choose a one-page brochure website built on the WordPress platform. We chose WordPress because this would allow the Dominion Realty Partner team

Knowing that the property features and downtown Raleigh information needed to be highlighted, we decided to use microanimations to draw attention to those sections as users scrolled through the site.

Key Solutions:

• Use WordPress to make it easier for Dominion Realty Partners to update content and images on their own.
• Create a modern, visually-appealing website to target the right audience for F.N.B. Tower.
• Display F.N.B. Tower information (property features, downtown Raleigh info, etc.) in an easy-to-read format.

When visitors first arrive on the website, the first thing they see is a full-width, high-definition video of downtown Raleigh and renderings of the tower’s interior and exterior.

This impactful imagery makes a great first impression with users, showcasing the buildings modern aesthetic while keeping them engaged at first-glance.

The F.N.B. Tower website won a Gold 2019 Horizon Interactive Award.

The Horizon Interactive Awards is a global competition that recognizes, promotes, and awards the best in website design, online advertising, and mobile application.