International Union of Pure and Applied Chemistry (IUPAC)
IUPAC is the world authority on chemical terminology and nomenclature. See how we redesigned their website to maximize user experience and engagement.
The Challenge
IUPAC came to TheeDigital knowing they needed a fresh, modern, and easy-to-navigate web design. Their old website was outdated and hard to navigate. Unless visitors and IUPAC members were familiar with the structure of the site, it was impossible to find specific information.
IUPAC used separate systems to manage the different aspects of the organization. Managing the numerous member profiles, events, and projects was complex, disjointed, and time consuming.
The Solution
TheeDigital designed and developed IUPAC’s new website with user experience in mind. Custom programming and innovative design elements were used to bring all the pieces together for a functional, comprehensive digital experience.
Our web design team mapped out the site flow to ensure visitors and members could navigate pages easily, find information, and learn about upcoming news and events. Given the complexity and multiple moving parts of the organization, this was a top priority for IUPAC.
