IUPAC

Custom Web Design and SEO for a Non-Profit Business in Raleigh

Let’s Work Together

 34% Increase in direct traffic
 46.67% Increase in social traffic
 33.87% Average Session Duration increase

TheeSummary

The International Union of Pure and Applied Chemistry (IUPAC) was established in 1919 to unite the global chemistry community by providing a universal language for chemistry and advocating for the free exchange of scientific information.

Today, IUPAC is the world authority on chemical terminology, including naming new elements in the periodic table, standardizing measurement methods, and providing conventions and standards for presenting data in a specific field.

TheeDigital developed an award-winning website for IUPAC that met the different digital challenges, such as managing the global network of community members and projects. The new website is visually appealing and its functionality matches its high quality design.

TheeChallenge

IUPAC came to TheeDigital knowing they needed a fresh, modern, and easy-to-navigate web design. Their old website was outdated and hard to navigate. Unless visitors and IUPAC members were familiar with the structure of the site, it was impossible to find specific information.

IUPAC used separate systems to manage the different aspects of the organization. Managing the numerous member profiles, events, and projects was complex, disjointed, and time consuming.

TheeResults

TheeDigital designed and developed IUPAC’s new website with user experience in mind. Custom programming and innovative design elements were used to bring all the pieces together for a functional, comprehensive digital experience.

TheeDigital designed and developed IUPAC’s new website with user experience in mind. Custom programming and innovative design elements were used to bring all the pieces together for a functional, comprehensive digital experience.

IUPAC-Mobile-Friendly-View

With so much of IUPAC’s audience comprising of a younger demography, a completely responsive website was imperative. All of the site’s buttons and links were designed to be able to be navigated easily using a thumb.

The new site had to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to their entire audience.

IUPAC-Sitemap-for-UX

Designing for User Experience

In order to design for user experience, you have to think like your user — which involves lots of drawings and mock-ups to visually see how people will interact with the website.

Left: A visual depiction of the IUPAC site map.

Below: Wireframes, or blueprints, outline how the website will be organized.

What Our Happy Clients Say about TheeDigital

Finally, a dream of many generations of the IUPAC community has materialized. First “aesthetical” impression – BEAUTIFUL.

Lynn Soby
Lynn Soby
Executive Director,
IUPAC
IUPAC Website Features

Features & Functionality

IUPAC’s website was built with an amazing set of robust features and functionality, including the ability to return search results in real time! Users can search the different projects on the site, and see search results that are updated as they type each letter in the search bar.

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