Couch Oil Company of Durham has been providing commercial diesel, lubricants, gasoline, heating oil, and propane to Durham and the surrounding areas since 1949. Built on the principles of honesty and integrity, Couch Oil Company continually demonstrates their dedication to the local community through various charity organizations and scholarships.
Couch Oil Company of Durham had an outdated, non-mobile friendly website design.
The new website’s goal was to provide an easy user experience and make the applications easily accessible to help increase conversions. Couch Oil Company needed a online strategy to help them to stay in front of their customers, make it easy for customers to order service, showcase their core values as a company, and display their dedicated involvement in the Durham community.
Ready to maximize the impact of digital marketing on annual sales, Couch Oil Company came eager to implement search engine optimization, email marketing, social media marketing, and conversion optimization.
Couch Oil Company found TheeDigital by doing a Google search for “Raleigh web design.” We talked together about the goals of Couch Oil and the best way to meet those goals with a website redesign and SEO services. We designed and developed a custom, mobile-friendly website that featured a clean layout, easy to access product applications, and clear exhibition of the wide array of products and services that Couch Oil offers. We implemented MailChimp marketing to send out monthly newsletter, keeping the brand in constant communication with their clients. We also designed an area, directly on the homepage to highlight their involvement with their community. To maintain their online presence, we developed a digital marketing strategy to help them stay on top of their industry competitors through SEO, and maximizing the use of calls-to-action and user experience.
With today’s modern technology most everyone has a portable device and lives in a fast-paced world. A responsive website is imperative for any business and choosing a web design company that understands this is vital. TheeDigital designed Couch Oil Company’s site with a “mobile-first” approach. We design all navigation and links to be able to be clicked using just a thumb.
To be truly responsive means more than just displaying properly on all portable devices and browser types. It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout.
When meeting with Couch Oil Company, we learned about their commitment to serving the Durham community, so our design team wanted to be certain that the public knew it as well. We added a link in the navigation that proudly displays a page showcasing this commitment. This page is easy to find, and even easier to navigate.
Features such as this on a webpage not only inform the public of good deeds, but also gain help customers by highlighting this companies’ commitment to philanthropy within their own neighborhood.
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