Web Development & SEO for a Pre-School and Child Care Center
Prior to partnering with TheeDigital, Primary Beginnings’ success was hindered by their insufficient web design and ineffective digital marketing tactics. Not only was their website not mobile-friendly nor optimized for search engines, but it also did not feature both of their convenient locations, nor advertise the prestigiousness of their facilities
This was not at all ideal for their target audience of moms who preferred viewing websites via their smartphones, which resulted in a lack of calls and leads.
TheeChallenge
Initially, Primary Beginnings’ success was limited by a variety of different things, such as:
- Poor search engine ranking and SEO
- Seasonal dips in traffic during summer months due to school breaks
- High local competition diluting visibility for Raleigh-specific searches
- Inconsistent online presence across review sites and directories
Additional SEO hurdles included low rankings for high-intent queries like “best preschool in Raleigh” or “child care enrollment near me,” thin content lacking keyword depth, no structured data for local business info, and minimal backlinks from educational or parenting sites, which limited appearances in Google’s local pack and reduced click-through rates.
TheeResults: 33% Increase in Conversions YoY
Key SEO wins include a 33% YoY rise in conversions from organic search, improved local visibility driving 40% MoM traffic growth from July to August 2025, and enhanced user engagement with steady events per session around 4.3-4.6, reflecting better content relevance and site navigation for parents.
TheeStatistics
Custom WordPress Website
Using WordPress, TheeDigital created a mobile-friendly, well optimized website is not only ideal for prospective and current parents, but it also flawlessly showcases both locations and attracts an impressive amount of potential customers to these locations. In addition, their enhanced site functionality allows individuals to easily view all of the information they need, such as how to quickly schedule a tour, request more information, or view upcoming events.
Being a WordPress site means that anyone can easily be taught how to make edits to the website, without having any previous HTML or website editing experience.
Want to Improve Your Web Presence?
Fill out the form below or give us a call at 919-341-8901 to get started.
Search Engine Optimization
We’ve refined Primary Beginning’s SEO strategy to operate in a manner that works best for them and continues to bring in quality leads each month. We optimized on-page elements like titles and content for relevant keywords such as “preschool in Raleigh” and “child care programs,” implemented local SEO tactics including Google Business Profile updates and citation building, and focused on technical improvements like site speed and mobile responsiveness.
This drove a 54% YoY increase in organic traffic and 33% more conversions, with standout MoM gains like 40% traffic uplift from July to August 2025, ensuring reliable lead flow even during seasonal lulls.
Time for a New Website and Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
