Van Camp, Meacham & Newman, PLLC is one of the top law firms in Pinehurst, NC, with a focus on criminal law, litigation, real estate, contract law, and personal injury cases. TheeDigital worked with the firm to develop an award-winning website and assist in ongoing digital marketing efforts.
With so many competing law firms, we needed to make them stand out from the crowd. The experienced team of developers, designers, and writers at TheeDigital knew exactly how to accomplish these goals.
The previous website was done by a different agency that focused on churning out template websites for lawyers and law firms. The look did not represent the high quality and personal representation of their legal services. A lot of the content was not custom to their firm or services and the same as other lawyer’s websites. Van Camp’s team struggled to make simple text updates to their site because it did not have an easy to use content management system. It was not designed to be smartphone or tablet friendly, making it a challenge for clients and prospects to see their site or get contact information on-the-go.
Van Camp, Meacham & Newman, PLLC found our team to be a valuable partner since we can add updates and new services to their website while their busy staff focused on clients and growing the business. TheeDigital helped them expand their legal business beyond Pinehurst by optimizing it for search engines for a number of local cities they wished to target.
TheeDigital designed and developed an aesthetically pleasing website that featured large, welcome images of their staff to bring the warm feeling to the site that Van Camp, Meacham & Newman, PLLC wanted. Their new site is built on WordPress, which makes it quick and easy to update the content and images from a computer, tablet, or even smartphone. We worked with them to rewrite the content so it applied specifically to their services and strengths and was no longer duplicate of the other template law firm sites. Adding a contact form to each page of the website made it very convenient for visitors throughout Moore County to easily contact them for legal advice. Their new site includes responsive web design technology so it will be easy to navigate on mobile and tablet devices. They also relied on our expertise in online reputation management to remove some untrue, inflammatory information that came up in Google searches under their firm’s name.
Other web development companies will throw around the words “mobile friendly,” but our team of developers and designers understand what this truly means, and you’ll notice the difference. With today’s fast-paced society, so many people are looking at their mobile devices using one hand. We design and build our sites so that all links and buttons can be navigated using just a thumb, and ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential clients.
Quality Content and Easy-To-Find Contact Forms
We wanted to improve conversions by inspiring confidence in the Van Camp Firm’s website visitors. To do this, wanted to highlight the areas of expertise for their practice areas.
This law firm’s broad range of experience is highlighted on the site’s homepage, and it’s easy to see, base on quality content, to see these facts, and to instill confidence with potential clients.
It’s also easy, after reading about their personal strategies to contact a team of attorney’s to help with a specific area of law.