SEO Case Study: VM&N Law Firm Web Design & SEO for Lawyers

Van Camp, Meacham & Newman

Industry:

Legal

Services:

TheeChallenge

Van Camp, Meacham & Newman, PLLC is one of the top law firms in Pinehurst, NC. Despite having name recognition in the region, they were being buried in search engine results – consistently losing placement, and clients, to their competitors.

They knew they needed to do something in order to claw their way out from the depths of the search engine archives, and start appearing in relevant results.

Van Camp Law Firm in SERPs for SEO case study

TheeSolution

Van Camp, Meacham & Newman approached TheeDigital in early 2017 with a request to modernize their website in hopes of being found online. TheeDigital’s web design team built a website fueled by clean code and a better user experience, while the SEO copywriters crafted keyword-rich content to attract their target audience.

The dual approach was a success. The law firm quickly began to rise in relevant search results, resulting in more traffic, and leads. Over time, they were consistently beating out their competition, and quickly surfaced to Page 1 for many of their desired keywords.

But TheeDigital didn’t stop there…

TheeDigital's responsive website redesign for Van Camp Law Firm in NC.

TheeRelationship Today

Five years later, another opportunity to improve was unearthed.

During our quarterly audits and strategic benchmarking, we discovered that many of the firms’ competitors were still coasting on outdated code and stale content. And while Van Camp’s ongoing marketing efforts reflected a steady upwards trend over time, changes search engine algorithms implied that it was time for an update.

This was the opportunity to dominate search results with another website redesign and content refresh. After reaping massive benefits from the previous launch, the firm didn’t hesitate to sign on for another website redesign. The second launch resulted in an even more drastic spike in users and conversions.

TheeProcess

Website Redesign

In order to keep up with the evolution of code and development of new tools, companies need to assess – and often redesign – their website every 3 to 5 years. So while TheeDigital had built Van Camp’s website in the past, it was time for a website redesign that leveraged a modern design, enhanced site structure, and an improved user experience. Our web developers built and launched a law firm website that’s proven itself to be a user-friendly, lead generation machine.

Custom SEO Strategy

Van Camp, Meacham & Newman was paired with a dedicated SEO strategist who works directly with the law firm to develop and implement a multi-level, growth-driven SEO strategy. From local SEO enhancements and cultivating a healthy backlink network, to technical markup and content production, our SEO team executes Google-friendly, white hat SEO to keep the firm at the top of desired search results.

TheeResults

The end product is a powerhouse law firm website design that was built to convert clicks into clients and is still supported today by effective, industry-specific SEO for lawyers that consistently wins over its competition.

+121% Organic Traffic

During the first year after the website redesign

+70% Conversions

During the first year after the website redesign

+88% Users

During the first year after the website redesign

+435% Organic Traffic

Since signing on with TheeDigital

+391% Conversions

Since signing on with TheeDigital

+365% Users

Since signing on with TheeDigital

+166% Organic Traffic

Since the May ’22 website redesign vs May ’23

+102% Conversions

Since the May ’22 website redesign vs May ’23

+116% Users

Since the May ’22 website redesign vs May ’23

TheeRedesign

Van Camp, Meacham & Newman, PLLC was exceptionally pleased with the results of their redesigned website. They were impressed with the turnaround speed, the responsiveness of the TheeDigital team, and then end result was exactly what they wanted: a responsive website design that’s built to convert.

Mobile Friendly Web Design for a Law Firm

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Van Camp Law Firm responsive website design shown on a smartphone.

Fully Responsive Website Design

Our web developers and website designers know just what it takes to achieve a cross-platform responsive website design. We put all of our law firm website designs through rigorous levels of quality assurance and usability tests. Not only do we code for cross-device functionality, we make sure your website loads properly no matter what browser you use!

With the user in mind, TheeDigital’s web development team delivered a responsive website that fuels quality lead generation for Van Camp, Meacham & Newman.

Van Camp Law Firm Website Design that's mobile friendly and responsive.

Thumb-Friendly Mobile Website

We design our sites so that all links and buttons can be easily pressed using just your thumb! This makes it so that users can conveniently navigate your website using one hand – making it easier for them to fill out a form, call your company, or scroll through the web page. Having a truly mobile friendly website also improves Google search engine rankings, so your website will be more visible to potential clients. If you ask us, that deserves a thumbs up!

Van Camp Law Firm website redesign screenshot on desktop.

Quality SEO for Lawyers

Van Camp, Meacham & Newman is known for their legal excellence, comprehensive range of legal services, outstanding case results, and superior client satisfaction.

We made sure that their new website design aligned with their reputation.

Our SEO copywriters worked with our law firm website design team to generate fresh content that conveyed a powerful message of expertise, authority, and trust. We made sure to emphasize the law firm’s extensive range of experience and legal practice areas so users know that they are dealing with a full-service, experienced law firm.

TheeDigital’s SEO for lawyers & ongoing internet marketing services consistently bring the law firm to the top of relevant search engine results with powerful on-page and off-page SEO strategies.

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