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Alexander and Doyle Law Firm

Web Development and SEO for a Family Law Firm

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 103.54% increase in Organic Search Traffic
 10.77% increase in Average Time Spent on Pages
 111.13% increase in Mobile Traffic

TheeSummary

Alexander and Doyle, PA is a local law firm that specializes in family and divorce law, serving residents of the Greater Triangle region.

The Cary Family Lawyers of Alexander & Doyle have been practicing law together in the Triangle their entire legal careers. With two decades of experience each, attorneys Ann-Margaret Alexander and Andrea Nyren Doyle founded this Family Law Firm in 1995 with the goal of providing clients personalized and attentive legal services in the Family Law and Wills & Estate practice areas.

This firm saw an immediate boost in their online traffic, and they continue to see new quality leads from their custom WordPress website.

TheeChallenge

The previous Alexander and Doyle, PA website was outdated, poorly organized and did not display properly on all devices and browsers.

Our team at TheeDigital worked closely with our client to determine this firm needed a fully responsive website that would increase conversions on all browsers and devices, with a “mobile-first” approach.

So much of hiring a family lawyer has to do with trust, so their new website needed to convey the detail and personal attention this firm gives to their clients. With their firm focusing almost exclusively on family law, their prospective clients needed to hear firsthand from past clients.

Furthermore, this client also wanted to showcase their team of lawyers by not just listing each of their skills but by giving a personal look into their personal lives.

TheeResults

This cleanly designed, fast loading and SEO friendly website speaks to potential clients with sensitivity, professionalism and confidence. It’s completely responsive, and easy to use for it’s readers, while also creating leads for this local family law firm.

Responsive WordPress Design for Legal Industry Client

The field of family law is highly competitive. It’s imperative to stand out from all of the other attorneys. A custom WordPress website from our highly skilled team of developers and designers is paramount to achieving this goal.

Having a custom WordPress site from TheeDigital means that Alexander and Doyle’s staff are able to easily add and edit content. This constant addition of content helps rank their website high, while also providing their audience with valuable information.

Thumb Friendly Mobile Design for Family Law Firm

In today’s tech-savvy society a large percentage of mobile traffic comes from hand-held devices, such as Android, iPhones, iPads, and tablets. This makes having a fully responsive site absolutely imperative.

All of the navigation buttons and links on Alexander and Doyle’s site are placed to catch the eye and be easily usable. Pages and content load relative to a device’s screen and images and visuals remain crystal clear. Due to its included SEO features, this quality mobile site will also assist in overall search engine rankings.

Much of life is on-the-go. When happy clients wish to say thanks for helping them navigate the challenging legal waters, they can do it seamlessly through this inviting site from their preferred device.

 

Custom WordPress Features for Family Law Practice

Building Relationships With Potential Clients

Family law is a very personal and emotional subject. Families needing legal assistance need to know that the legal counsel representing them understand this, and what better way than through the voices of actual clients.

The team at TheeDigital accomplished this challenge by making it easy to display client testimonials by making it a navigation link so it couldn’t be missed.

Not only this, but we also made clearly visible links to read countless more reviews from around the Triangle on Yelp, Facebook, LinkedIn, and more.

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