Kirk, Kirk, Howell, Cutler & Thomas, LLP is an established Triangle law firm with offices in Raleigh and Wendell, NC. Their team of attorneys cover multiple practice areas, including land condemnation, family law, criminal defense, and NC workers’ compensation.
The law firm worked with TheeDigital to redesign an outdated website and implement a comprehensive digital marketing strategy. Using WordPress, SEO, and PPC, our experts helped Kirk, Kirk, Howell, Cutler & Thomas, LLP improve organic search traffic and convert more website visitors into leads.
Since launching the website, their law firm has experienced a significant increase in website traffic and tripled the amount of leads coming from their website.
Kirk, Kirk, Howell, Cutler & Thomas had an archaic website that was originally built for them in the early 2000s. Because of its age and its structure, their site wasn’t properly set up for SEO and they were losing a lot of potential traffic and clients. The attorneys were fond of the site’s style, but they wanted more visits and a contemporary approach to existing appearances. Their site was simply outdated: it was not easily found in search results and didn’t have any effective attention-grabbing aspects for prospective customers.
Older sites need a lot more work than most people would think — SEO standards and search engine guidelines are constantly changing, so it is important to keep the content of websites up-to-date and relevant. Kirk & Kirk’s ranking was suffering due to the age of their site, and this, in addition to an entirely new site design, was a big challenge to overcome.
TheeDigital set out to create a modern and responsive website for Kirk & Kirk that also featured an easy-to-use management system. We wanted to build a state-of-the-art design that still managed to reflect the aesthetic of the old site. We also optimized their website for search engines and we incorporated well-defined calls to action. Their new site displays beautifully on a variety of screens, including desktop computers, laptops, tablets, and smartphones–including Apple devices.
To create such a masterpiece, we performed extensive keyword research and strategized the content creation around the results of that investigation. We optimized the content for priority search engine results and high conversions, and we built citations and links to expand their internet presence. To ensure that all of their web traffic was directed to the correct pages, we redirected all of their links to the new website.
The legal industry demands a fast-loading and mobile-friendly website. With so much of Kirk, Kirk, Howell, Cutler & Thomas, LLP’s traffic coming from portable devices, choosing a web development company with a reputation for creating responsive and effective websites. TheeDigital was the perfect partner to accomplish this firm’s goals.
Mobile responsiveness isn’t solely a site’s ability to display differently on all devices from desktop browsers, portable tablets, and mobile phones, but they also have to be easy to navigate using only ones thumb. In today’s fast-paced world, our thumb-friendly WordPress websites feature big buttons, calls-to-action, and navigation that can easily be activated using the largest digit on a user’s hand.
Having a successful strategy for search engine optimization as a law firm is so much more than writing content and throwing around keywords. While those are important, search engines also rank legal websites on how they perform when a users clicks around the site. As a lawyer you want to ensure your new site is working to answer the questions that potential clients are searching for in the clearest way possible. By increasing site speed and performance of the current website for Kirk, Kirk, Howell, Cutler & Thomas, LLP, we didn’t just improve user experience, it also improved search engine rankings making the website more visible to a wider audience looking for help with criminal justice cases, wills, estate planning, business law questions, and more!
So much of a law firm’s success is how well they represent their clients. The team at TheeDigital wanted to make sure that prospective clients could hear their client’s stories directly from these satisfied clients.
Our developers put these “Featured Testimonials” right on the home page of their website, to ensure that everyone took notice of the happy clients that Kirk, Kirk, Howell, Cutler & Thomas. The boost was obvious as their was a boost in search traffic, conversions, and website users.
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