A Complete Assembly is a full-service custom welding and fabrication shop in Central Florida that specializes in both commercial and residential construction for the past 2 decades. The new owners had taken over this long-time business and wanted to change the business model by offering top of line products and service. From the simplest patio railing to complex curved staircases, this business does it all; from planning and fabrication, to professional installation.
They approached TheeDigital to not only create a beautiful custom website, but also wanted new branding that reflects their business and makes them within their industry.
TheeChallenge
Before the redesign, A Complete Assembly had an outdated site (seen to the left). They needed an updated website that better reflected their services and attention to service and craftsmanship. Their old website was just that… old. It was not only unpleasant to look at, but it also wasn’t mobile friendly or optimized to perform well in search engines.
Their old site navigation wasn’t organized, so it was extremely difficult for prospective customers to find what services were provided or feel confident in their companies’ abilities. The old website also did a poor job of showcasing their beautiful work, with limited images and a very poor user experience.
TheeResults
Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective customers. The modern design has a streamlined site navigation, that is better organized and simpler, making it very easy to navigate and see the amazing work and the broad range of products and services offered. There’s subtle animation throughout the site that entice the reader to continue scrolling and navigating to other areas of the website. This improved user experience is sure to increase the amount of time spent on this site, which will likely increase conversion rates.
This project highlights how strategic web design for welding companies can improve visibility, user experience, and lead generation. By aligning site structure, content, and SEO with how customers search for welding and fabrication services, the new website positions A Complete Assembly to attract more qualified traffic and conversions.
With a majority of A Complete Assembly’s traffic coming from mobile sites, the development team at TheeDigital took a mobile-first approach to the design and production of this new website. The site not only has to look good on desktop, but it was imperative for it to adapt uniquely to every type of device, especially tablets and mobile devices.
Each page, button and link is designed to be easily navigated by just using a thumb or finger. To be a positive mobile-friendly experience, it has to load quickly, contain easy-to fill-out contact forms, and offer an intuitive layout. This attention to detail ensures a positive user experience and will likely result in higher conversion rates.
Showcasing Incredible Products
With so many products to offer, A Complete Assembly wanted to showcase these offerings visually, so customers could easily find what they were seeking for their project.
TheeDigital created a spectacular grid design for all of these on their product page. Each product can easily be seen, and when click a gallery of images opens showing a wide variety of images of that particular product, in many different applications. This eye candy makes is super easy for readers to view projects and choose the one that best suits their needs.
Creating a New Brand Identity
The new owners at A Complete Assembly, with so many changes to their business model, wanted a fresh start that also included a new brand. Being that their business involves welding services, they really wanted to include this visual in their new logo.
Our designer used actual images of one of their welders and turned this into an easily recognizable graphic element that can be used in so many ways.
A logo is a vital part of any business, and creating a lasting brand identity within any industry is key to establishing a business as a leader in their field and this recognition helps to gain repeat business and growth.
We gave them a brand that give them a unique identity within their market and beyond, and created many different variations and orientations for a wide variety of uses that all fall under the same brand umbrella.
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