Triangle Land Conservancy (TLC) is one of the largest member-driven conservation organizations in the southeast. They are a public resource for conservation education and maintain over 17,000 acres of land in the Triangle area of North Carolina. Based in Durham, NC, they serve the counties of Chatham, Durham, Johnston, Lee, Orange and Wake.
TLC wanted to be the top resource for regional land conservation information with an SEO-friendly website that put their nature preserves on display to draw in new visitors and reengage current members. TheeDigital worked step-by-step with TLC to tailor-fit a website that meets the unique requirements of their conservation organization.
TLC was looking to reignite interest in their nature preserves and draw in support from new members. Their old site was cluttered and difficult to interact with, but contained a wealth of information that TLC wanted to carry into the new website design.
The result of working so closely with Triangle Land Conservancy is a responsive website that is clean and modern, but carries their message of land conservation across to users on every page. The website includes an interactive map showcasing the nature preserves under TLC’s care, simple forms to allow new members to join or take part in events, and the integration of their frequently updated blog.
Also included on the site are links and live feeds to TLC’s social media, organized navigational menus, and testimonials from visitors to their preserves.
Using WordPress, our development team was able to create a stunning design that was easily optimized to showcase the beauty of the area’s outdoor spaces. The new homepage offers news, information, and maps detailing the land the Triangle Land Conservatory has worked to protect and preserve.
With a calendar of local events, and an easy-to-see subscription link, readers can keep informed and stay active with the website.
The major benefit of having a WordPress site is that is not only built to rank well on search engines, and display on all browsers and devices, but it’s also super easy to update and maintain by the TLC staff, without having to have any prior experience with HTML or website construction.
With an overwhelming majority of their website traffic coming from mobile devices, it was priority number one for the TLC site to completely responsive, which means that the website will adapt to each browser and device in which it’s being viewed.
It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential students.
Not only is the new TLC site responsive, but the team at TheeDigital also made sure that all of the links and buttons are large enough to able to be “clicked” using just a thumb.
Easy-to-Find Donation Form
Being a nonprofit, it’s imperative to be able to receive donations from the public. By adding the donation link to the main navigation bar and other highly visible locations throughout the site, our team of developers made sure that it would be easy for their audience to be able to donate. Not only easy to find, but also super easy to fill out, select various gift amounts, and even become a TLC member.