Construction Firm Builds Online Presence with Custom Design
TheeSummary
Carolina Conduit Systems offers earthwork, roadway and drainage improvements, equipment foundations, duct banks, cable trenches, grounding systems, control buildings, vaults, fiber optic, conduit, power and control systems, and all types of civil and structural works for industrial sectors. What makes this company unique is they’re one of few companies that can cover large footprint that includes all of the Carolinas, Virginia, and West Virginia, can do new construction and also rehab work, and can perform more quickly than other companies.
The team from Carolina Conduit approached TheeDigital to not only create a beautiful custom website that would make them stand out from their competitors, but also wanted a site that their staff could easily be trained to add and edit content.
TheeChallenge
Carolina Conduit Systems old website was outdated and clearly didn’t represent or showcase their scope of work and what separates them from their industry competitors. They needed a web development company that could take their stagnant brochure site and create a fully responsive website that could be used to refer prospective partners and clients to a new site that really showcased their work, and represented their company better. The new CCS site will be used more for verification versus selling. More for clients to see and verify credibility and see actual work samples and demonstrating broad scope of services they offer.
TheeResults
Using WordPress, our development team was able to create a custom design that is better organized, easy to navigate, and highly optimized load quickly on all devices, and to rank well when being searched.
What Our Happy Clients Say about TheeDigital
Custom WordPress Website
The new Carolina Conduit Systems website is built on the WordPress platform, which means that it’s not only built to load quickly, and display uniquely on all devices, but this content management system (CMS) is also super easy to edit and maintain.
New and fresh content is a catalyst for improving and maintaining search rankings which is important when customers are searching for a businesses services in a search engine. The ability for the staff as CCS to be able to add fresh content to their site and make their own edits, without having any previous experience with HTML, was key in choosing this platform.
Thumb-Friendly Mobile Website
The “mobile-first” approach to developing a new site is the mantra at TheeDigital. From design to production to web development, our talented team of designers and programmers understand the importance of creating websites that provide the optimal user experience on all devices.
All pages, buttons, and links are meticulously designed to be tapped and swiped using just a finger or thumb. Pages don’t just reduce to display differently on different screens, but are actually designed uniquely using our years of web development experience. To offer a positive mobile-friendly experience, it has to load quickly, contain easy-to fill-out contact forms, and offer an intuitive layout. This attention to detail ensures a positive user experience and will likely result in higher conversion rates.
Hero with a Video Background
Having video content on a website results in some of the highest-converting content on any website. It’s also one of the first ways that a website audience interacts with a company’s brand. Carolina Conduit Systems wanted something special on their new homepage and the team at TheeDigital knew that the hero image is the very first thing that visitors see when they land on a page. Using video not only helps visitors notice, but it can also dramatically increase conversion rates.
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