Steward Ingram & Cooper PLLC is an accounting firm in Raleigh, NC that offers a variety of financial and accounting services, from accounting and bookkeeping to financial statement preparation, and more.
Initially, this practice sought the help of TheeDigital to improve two main things: their search engine visibility and their lead generation. In addition, they desired to revamp their outdated website, which was further hindering their success.
With their new responsive accounting website, ongoing SEO strategy, and other additional digital marketing initiatives implemented by our marketing experts, Steward Ingram & Cooper PLLC has experienced significant improvement since the start of their time with us.
Steward Ingram & Cooper PPLC faced numerous challenges prior to partnering with TheeDigital. The main aspects which the accounting firm struggled with were:
- An outdated website
- A non-mobile-friendly website
- A website with poor ease of use
- Lack of leads
- Lack of effective, optimized content
Ultimately, Steward Ingram & Cooper PLLC desired to increase their search ranking on Google, as well as their overall lack of lead generation. However, the firm quickly realized that doing so would require the elimination of the hindrances listed above. In particular, the team of CPAs knew that their website needed to be more modern, mobile-friendly, eye-catching, and optimized to drive the traffic and conversions they desired.
TheeDigital took a multi-faceted approach to resolve the previous issues and boost the success of the accounting firm’s digital marketing efforts. Our team…
Redesigned their website to be modern, mobile-friendly, easy-to-navigate, and appealing
Developed the website on WordPress to allow for anyone at the practice to easily update or add content to the site.
Eliminated ineffective content by creating more web pages focused on narrow topics to boost SEO
Focused on local SEO
Steward Ingram & Cooper PLLC now enjoy a thoroughly optimized, mobile-friendly, quality site that attracts much more traffic and conversions.
The field of accounting is highly competitive. It’s imperative to stand out from all of the other CPAs. A custom WordPress website from our highly skilled team of developers and designers will help do just that.
Steward Ingram & Cooper needed a website that not only contained quality content, vital information for their clients, quality photos and graphics, and a portal for clients to be able to view and review important documents. They also need a site that could be easily maintained and updated without having to have a background in website production. A WordPress website from TheeDigital made it very easy for their staff to make text edits, post blog articles, upload photos and so much more.
A mobile presence is so vital today for so many reasons. Technological advancements have afforded our society the ability to have news, information and content literally at our fingertips.
This is why it’s important to choose a company that knows how to create content that can easily be viewed on all mobile devices and that is also thumb-friendly so readers can easily see the site’s content.
It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to clients that are in need of legal counsel.
Custom WordPress Features
The accounting firm of Steward Ingram & Cooper offers a wide range of services for their clients. Their new website not only required a design that showcased all of this, but it also required our team to include some custom features.
One such feature was a client portal that would allow their clients the ability to view and manage personal and private documents, organize their taxes, and pay invoices.
The web development team at TheeDigital accomplished this by added a highly visible button in the navigation that appears on every page throughout the website.