The past year, we covered a lot of really interesting and informative topics in our SEO and Internet Marketing Tutorials. Here is a recap of our top 10 favorites from this year, in no particular order:
We love this one. Submitting your XML sitemap is one of the fastest and easiest ways to increase your chances of being indexed by Google, which can get your site showing up on search results in no time. We put together a step-by-step guide to make it a simple and effective process.
This article we wrote back in March gives a really good explanation of how to understand the basics of search engine algorithms. We break it down into a simple algebraic formula: Ranking(Term) = Authority(Term) x Relevance(Term). How well you rank for a given term depends on your authority for that term times your relevance for it. Take a moment to digest that. It’s simple… elegant even. At the same time, to understand rankings, you have to understand authority and relevance.
We love getting back to the basics, and of course we love SEO, so naturally, this article made this list. We know that SEO isn’t necessarily common knowledge, so we break it down for you. However, we also know that proper on-site SEO can work miracles for page rankings, so this article provides a few step by step
URL Canonicalization? What? Basically, URL Canonicalization is a process that acts as a standardization for different variations of a URL. By reducing them to a single form, it increases your validity on search engines, resulting in a higher rank. This article breaks it down in a way that cuts out nerd jargon and makes it easy to understand.
The key to getting the most effective domain name is to use creative, non-hyphenated domain names with strategic keywords that directly cater to your niche. This article combines some research and tips on what works for domain names and what to avoid when deciding on your URL.
This was our first video blog featuring our internet marketing strategist, Tori. We had a lot of fun with this video, and the content is great. Tori goes over some key SEO mistakes that often counteract successful internet marketing campaigns, such as ignoring analytics, using too popular keywords, and spending too much time on on-site SEO.
Holiday shopping can be the biggest hassle, and sometimes shopping online can be just as bad. This article delivers a few ways to get the most for your money in the holidays, and really any time of the year, by going over some of the best methods of shopping online.
This article is basically a timeline of SEO and how it developed into what it is today. This is helpful to look at because a better understanding of where SEO came from will explain the importance and function of SEO today.
Geo-Marketing is changing the face of search, and with Google places and new default local search, it is imperative for a business to understand geo-marketing so they can capitalize on searches within their community. This article covers the basics of geo-marketing.
This article is great because it breaks down link building for new websites in an easy, comprehensive way. We cover some major tips about linking for SEO that can really help with page rank, and we cover some things to avoid, since link building can be a tricky business.
It is cool to look back on all we covered in 2010, and we have a lot more coming up for 2011. Keep a lookout for some more video blogs, tutorials and information newsletters in the next few weeks and throughout the year. To keep up, “like” our facebook, follow us on twitter, or sign up for our email newsletter.