Linking Tips for New Websites: Tactics That Can Help

Last updated: Digital Marketing 2 min read
In today’s competitive market, it is important for your website to have quality placement on search engines like Google. A huge part of that is your linking strategy Рboth internal and external. A smart plan needs to be carefully thought out and carried out over time. For a new website, there are certain tactics that can help you increase your SEO scores and boost your website traffic.
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This is part one of a two-part series providing valuable tactics to help your new website when it comes to SEO – and if you are a business owner with a web presence, then you should read carefully:
  1. Make Your Site User-Friendly With Internal Links… Be aware of your site structure and use internal links to help site visitors navigate your website. It will improve the overall experience and help your site ranking.
  2. …But Be Aware of Broken Ones. This seems simple, but it’s an integral part of any linking strategy. Be sure to test to your site on a regular basis and remove broken links.
  3. Look at Where Your Competitors Link. Hey, there is nothing wrong with knowing what your competition is doing. There are valuable tools available about your competitor’s linking tactics by visiting Google or Yahoo and entering: “link:www.competitorsite.com”.
  4. Avoid Shady Tactics. Search engines are getting smarter by the day, and if you engage in “black hat” or questionable tactics (like paying for someone to link to your site) it could result in penalties to your site.
  5. Pay Close Attention Where You Link. Try to link to websites with high page authority that are relevant to your industry. In addition, don’t put all of your links in one basket and try to spread them out among different types of sites.
These are just a few tips to get you started. Please check back to read the next part of this series and to learn other valuable internet marketing tips from your friends at TheeDigital.
Raleigh SEO & Link Building Experts
If you need assistance in implementing your linking strategy… the internet marketing specialists at TheeDigital can assist. Just give us a call at 919-341-8901 or fill out our inquiry form to get started.

Tags: Digital MarketingSearch Engine Optimization

Richard Horvath

Owner / President

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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