The decline of the print advertising such as the Yellow Pages has created a great opportunity for smart, aggressive local businesses to connect with today’s internet savvy customers who prefer to use online and mobile devices instead of traditional resources such as local newspapers. With this trend increasing every year, search engines such as Google, Yahoo, Bing, and other Geo Listing Services help businesses market their products and services online every day.
What Is a Good Example of a Geo Listing?
Let’s use Google. Check it out – go to Google, type in your company name. You’ll probably see a map locating your business and an address. Pretty cool, right? Basically, free marketing for your company.
From a marketing standpoint, the use of local business listings has been gaining popularity due to the increase of social media and mobile devices. Consumers not only use these interactive yellow pages to locate a business, product or service in their area; they are also posting reviews of those products and services. Today, there are over 60 local business listing websites on the Internet in five different categories. They include the search engines, social communities, 411 websites (aka yellow page type websites), GPS websites and that age-old business directory.
How Do I Get My Company Listed in Google Local Search?
There are specific steps you can take to get your company listed in Geo-Listing site such as Google.
- First check to see if your business is listed in Google Maps, now Google Local. Do a search for your business name and include your city name and state in the search query.
- If you find your listing already exists, and you’ve not yet claimed it, the results will indicate that it is an “unverified listing”. You can verify your listing by clicking on the “More Info” link located next to the business title. You can claim your business by clicking on the link that states: “Claim your business”. From there just follow the security steps of verification and your set.
- If your listing does not show up when you run your Google Maps query then you will have to submit a new business listing and follow the verification step. You can submit your new business listing by going to: www.google.com/local/add/analyticsSplashPage and follow the directions.
As mentioned before it’s important to get your new business listed in Google, however it’s just as equally important to claim your business listing. This is a crucial part of the process because if the wrong person gets access to your business local listing, they can direct customers to a different location by phone or website address. Additional damage can include incorrect information on photos, videos, coupons, and more.