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SEO Factors to Consider When Buying Domain Names

Richard Horvath
Last updated: Digital Marketing 2 min read
Domain names play a crucial role in your website‘s page rankings and visibility online. Choosing the right word or phrase for a domain name can mean huge traffic inflows and more cash revenues online. When it comes to SEO strategies, Hyphenated domain names do not clinch top spots anymore. The key to attaining top status amongst search engine results is to use creative, non-hyphenated domain names with strategic keywords that directly cater to your niche. Sometimes, search engines throw up websites that have no real content or links to the site but have a winning domain name. These sites can enjoy a relatively higher page ranking compared to otherwise good sites with poor domain names. While there are sites that have enjoyed success using a domain name without keywords, there are always more chances of success when you use a domain name with a niche-targeted keyword. The shorter and more targeted the domain name, the more advantageous it is for your website. The maximum length of any domain name should not stretch beyond two to three words. Simplicity is crucial when selecting domain names. Keyword-based domain names that are based around the company owner’s name always do extremely well across search engines. Since incoming links will be inclusive of the domain name or keywords, the links will tend to utilize the primary keywords specified on the site. This makes it easier to receive high quality links from revered directories of the likes of DMOZ. With shorter domain names it is easier to be linked across to other sites, thereby enhancing your site’s visibility online. A short domain name is easily searchable and indexed, and lends itself to more credibility. Reputed domain names facilitate higher sales conversions and are instrumental in a successful SEO campaign. However, before you purchase a domain name, it is important to check its history. The more backlinks a website has, the more sales it gets. However, with a brand new domain name, it is difficult to get backlinks, which is why it makes sense to purchase an established website with relevant, niche backlinks that propel your business forward. The quantity and quality of these backlinks will determine the page rank your site enjoys. The more established domain names contribute to higher page ranks for your site as well. In the context of SEO, the age of a domain name also plays a part in the extent of trust it enjoys online. Older domain names are trustworthier from the perspective of search engines and are likely to be ranked higher as well. If the new domain name already has existing content on the site, it means the domain name enjoys a good search history and search engines will reward your site with better page ranks. The older a domain name is, the more likely it has listings on revered directories like DMOZ or Yahoo Directory. Since these listings require the investment of money and time, it makes sense that an older domain name has several advantages. Older domain names tend to have many more indexed web pages compared to a newer site and this helps your site achieve higher page indexes on search engines.

Tags: Digital MarketingSearch Engine Optimization

Richard Horvath

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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