What Is SEO?

A brief explanation of Search Engine Optimization and how it can affect your ability to get more business.

Search Engine Optimization is the process of techniques that help a website rank in search engine results. The objective of SEO is giving search engine crawlers what they want. There are many factors involved with SEO, but the cornerstone of any successful SEO campaign is your content strategy. There are markups in the website’s code that can indicate importance and relevance to the search engines. There are several other factors and techniques that can help a website rank better. Most of this cannot be done all at once, but as your website grows, can be done incrementally. At TheeDigital, we start with the a search engine friendly foundation in creating your site. If you already have an existing site that can be optimized, we will evaluate what can be done to improve it’s ranking. Our methods for gaining traffic and ranking are best practices (White Hat) and we are very transparent in terms of our practices, once we are hired. Many other SEO agencies do not want you to know what techniques are being used because they run the risk of getting your site banned from search results, use questionable practices or even worse, get you involved in a legal matter (yes, we have seen that happen). In search marketing, reputation is everything, and we are not willing to risk ours or our clients’ for a limited reign of the top spot in search engine results.

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