Local SEO vs. National SEO
If you are a local business targeting local customers, then your strategy will be completely different than someone trying to market their website nationally. The location(s) a local company is targeting will effect the overall structure of the website, as well as the content. Targeting locally also requires a completely different link-building strategy compared to nationally targeted link-building.
Onpage SEO for Local Search
When we start on a local SEO project, we make sure that the structure of the website focuses on the Main services the company offers, as well as the locations they are trying to target.
By creating and optimizing geo-targeted service/product pages, we are able to target ideal customers in specific nearby locations. This involves everything from geo-targeted content and meta titles, to schema markup.
Link Building for Local SEO
In order for a local business to show up in Google, they need local links!
Unlike many SEO companies that use spammy tactics to get thousands of bad quality links, we focus our efforts on building quality, niche specific links. For local SEO, we make sure that your business is listed in industry specific directories and review sites, as well as major directories.
We analyze all of your major competitors and work on building you the best links that they have. We also make sure that your business is on major social media websites, and create other local web properties to improve your presence online.
Content Writing for Local SEO
One aspect of Local SEO is an effective content strategy. You can build all the links you want, but if you do not have content about a topic you are trying to rank for, Google will not show your website!
When forming a content strategy, we review the topics, search phrases, and keywords that are bringing your competitors the most traffic. We research the industry in depth, and form a content strategy that targets the most relevant customers who are searching for your business. If you are targeting multiple locations, we form a content strategy based around each location.