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Google

When done correctly, search engine optimization (SEO) can be a cost-effective way to generate leads and increase your digital presence. That is why it’s important to understand what Google is looking for when optimizing your website. Our Raleigh SEO team at shares the latest updates in the Google Universe and tells you how to use it to your advantage.

why your website traffic is dropping
AI• 6 min read

Why Your Website Traffic Is Dropping

The scene might feel familiar: you log into GA4 over coffee, expecting to see the same steady…
Alana Topakian

google AI search results and what it means for business growth
Our Favorites• 15 min read

Google AI Search Results: What It Means for Your Business Growth

Discover how Google’s AI search is reshaping website traffic and visibility—and get practical strategies to adapt your…
Richard Horvath

Why You Should Add Videos to Your Website Blog Thumbnail
Strategy & Consulting• 10 min read

Why You Should Add Videos to Your Website

Are you curious about adding video to your website? Are you unsure if it will help you…
Richard Horvath

Google Ads benchmarks featured image
Google• 13 min read

2025 Google Ads Benchmarks

From rising CTRs to lower CPCs, Google Ads are evolving fast in 2025. Explore key benchmark updates,…
Attila Molnar

how to optimize you GBP for more leads
Google• 7 min read

How to Optimize Your Google Business Profile for More Leads

s your Google Business Profile just sitting there—or working overtime to drive leads? From high-converting images and…
Jacob Kehler

Google Ads for Roofers featured image
Google• 5 min read

Google Ads for Roofers: How to Generate $10,000+ Leads

Roofers in Raleigh face tough competition. Learn how targeted Google Ads strategies can help you attract $10K+…
Shawn Ellis